Gift Giving: A Research Anthology

edited by Cele Otnes

University of Wisconsin Press, 1996

Cloth: 978-0-87972-705-5 | Paper: 978-0-87972-706-2

Library of Congress Classification GT3050.G53 1996

Dewey Decimal Classification 394

ABOUT THIS BOOK

Gift Giving brings together 21 scholars from a variety of disciplines—including consumer behavior, communications, and sociology—who are dedicated to the understanding of what motivates gift selection, presentation, and incorporation of a gift into a person's life.

See other books on: Ceremonial exchange | Cross-cultural studies | Gifts | Popular Culture | Social Science

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