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Nearly four million Americans worked on Barry Goldwater’s behalf in the presidential election of 1964. These citizens were as dedicated to their cause as those who fought for civil rights and against the Vietnam War. Arguably, the conservative agenda that began with Goldwater has had effects on American politics and society as profound and far reaching as the liberalism of the 1960s. According to the essays in this volume, it’s high time for a reconsideration of Barry Goldwater’s legacy.

Since Goldwater’s death in 1998, politicians, pundits, and academics have been assessing his achievements and his shortcomings. The twelve essays in this volume thoroughly examine the life, times, and impact of “Mr. Conservative.” Scrutinizing the transformation of a Phoenix department store owner into a politician, de facto political philosopher, and five-time US senator, contributors highlight the importance of power, showcasing the relationship between the nascent conservative movement’s cadre of elite businessmen, newsmen, and intellectuals and their followers at the grassroots—or sagebrush—level.

Goldwater, who was born in the Arizona Territory in 1909, was deeply influenced by his Western upbringing. With his appearance on the national stage in 1964, he not only articulated a new brand of conservatism but gave a voice to many Americans who were not enamored with the social and political changes of the era. He may have lost the battle for the presidency, but he energized a coalition of journalists, publishers, women’s groups, and Southerners to band together in a movement that reshaped the nation.

Between Jesus and the Market looks at the appeal of the Christian right-wing movement in contemporary American politics and culture. In her discussions of books and videotapes that are widely distributed by the Christian right but little known by mainstream Americans, Linda Kintz makes explicit the crucial need to understand the psychological makeup of born-again Christians as well as the sociopolitical dynamics involved in their cause. She focuses on the role of religious women in right-wing Christianity and asks, for example, why so many women are attracted to what is often seen as an antiwoman philosophy. The result, a telling analysis of the complexity and appeal of the "emotions that matter" to many Americans, highlights how these emotions now determine public policy in ways that are increasingly dangerous for those outside familiarity’s circle.
With texts from such organizations as the Christian Coalition, the Heritage Foundation, and Concerned Women for America, and writings by Elizabeth Dole, Newt Gingrich, Pat Robertson, and Rush Limbaugh, Kintz traces the usefulness of this activism for the secular claim that conservative political economy is, in fact, simply an expression of the deepest and most admirable elements of human nature itself. The discussion of Limbaugh shows how he draws on the skepticism of contemporary culture to create a sense of absolute truth within his own media performance—its truth guaranteed by the market. Kintz also describes how conservative interpretations of the Holy Scriptures, the U.S. Constitution, and the Declaration of Independence have been used to challenge causes such as feminism, women’s reproductive rights, and gay and lesbian rights. In addition to critiquing the intellectual and political left for underestimating the power of right-wing grassroots organizing, corporate interests, and postmodern media sophistication, Between Jesus and the Market discusses the proliferation of militia groups, Christian entrepreneurship, and the explosive growth and "selling" of the Promise Keepers.

The mid-Seventies represented a watershed era for feminism. A historic National Women's Conference convened in Houston in 1977. The Equal Rights Amendment inched toward passage. Conservative women in the Midwest, however, saw an event like the International Year of the Woman not as a celebration, but as part of a conspiracy that would lead to radicalism and one-world government. Erin M. Kempker delves into how conspiracy theories affected--and undermined--second wave feminism in the Midwest. Focusing on Indiana, Kempker views this phenomenon within the larger history of right-wing fears of subversion during the Cold War. Feminists and conservative women each believed they spoke in women's best interests. Though baffled by the conservative dread of "collectivism," feminists compromised by trimming radicals from their ranks. Conservative women, meanwhile, proved adept at applying old fears to new targets. Kemper's analysis places the women's opposing viewpoints side by side to unlock the differences that separated the groups, explain one to the other, and reveal feminism's fate in the Midwest.