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Henry A. Wallace Award, The Agricultural History Society, 2018

Brazil has the second-largest cattle herd in the world and is a major exporter of beef. While ranching in the Amazon—and its destructive environmental consequences—receives attention from both the media and scholars, the states of Mato Grosso and Mato Grosso do Sul actually host the most cattle. A significant beef producer in Brazil beginning in the late nineteenth century, the region served as a laboratory for raising cattle in the tropics, where temperate zone ranching practices do not work. Mato Grosso ranchers and cowboys transformed ranching’s relationship with the environment, including the introduction of an exotic cattle breed—the Zebu—that now dominates Latin American tropical ranching.

Cattle in the Backlands presents a comprehensive history of ranching in Mato Grosso. Using extensive primary sources, Robert W. Wilcox explores three key aspects: the economic transformation of a remote frontier region through modern technical inputs; the resulting social changes, especially in labor structures and land tenure; and environmental factors, including the long-term impact of ranching on ecosystems, which, he contends, was not as detrimental as might be assumed. Wilcox demonstrates that ranching practices in Mato Grosso set the parameters for tropical beef production in Brazil and throughout Latin America. As the region was incorporated into national and international economic structures, its ranching industry experienced the entry of foreign investment, the introduction of capitalized processing facilities, and nascent discussions of ecological impacts—developments that later affected many sectors of the Brazilian economy.

In Chemical Heroes Andrew Bickford analyzes the US military's attempts to design performance enhancement technologies and create pharmacological "supersoldiers" capable of withstanding extreme trauma. Bickford traces the deep history of efforts to biologically fortify and extend the health and lethal power of soldiers from the Cold War era into the twenty-first century, from early adoptions of mandatory immunizations to bio-protective gear, to the development and spread of new performance enhancing drugs during the global War on Terrorism. In his examination of government efforts to alter soldiers' bodies through new technologies, Bickford invites us to contemplate what constitutes heroism when armor becomes built in, wired in, and even edited into the molecular being of an American soldier. Lurking in the background and dark recesses of all US military enhancement research, Bickford demonstrates, is the desire to preserve US military and imperial power.

Digital technology and the Internet have revolutionized film criticism, programming, and preservation in deeply paradoxical ways. The Internet allows almost everyone to participate in critical discourse, but many print publications and salaried positions for professional film critics have been eliminated. Digital technologies have broadened access to filmmaking capabilities, as well as making thousands of older films available on DVD and electronically. At the same time, however, fewer older films can be viewed in their original celluloid format, and newer, digitally produced films that have no “material” prototype are threatened by ever-changing servers that render them obsolete and inaccessible.

Cineaste, one of the oldest and most influential publications focusing on film, has investigated these trends through a series of symposia with the top film critics, programmers, and preservationists in the United States and beyond. This volume compiles several of these symposia: “Film Criticism in America Today” (2000), “International Film Criticism Today” (2005), “Film Criticism in the Age of the Internet” (2008), “Film Criticism: The Next Generation” (2013), “The Art of Repertory Film Exhibition and Digital Age Challenges” (2010), and “Film Preservation in the Digital Age” (2011). It also includes interviews with the late, celebrated New Yorker film critic Pauline Kael and the critic John Bloom (“Joe Bob Briggs”), as well as interviews with the programmers/curators Peter von Bagh and Mark Cousins and with the film preservationist George Feltenstein. This authoritative collection of primary-source documents will be essential reading for scholars, students, and film enthusiasts.

Winner, PROSE Award, Classics, Association of American Publishers (AAP), 2018

Writing down the epic tales of the Trojan War and the wanderings of Odysseus in texts that became the Iliad and the Odyssey was a defining moment in the intellectual history of the West, a moment from which many current conventions and attitudes toward books can be traced. But how did texts originally written on papyrus in perhaps the eighth century BC survive across nearly three millennia, so that today people can read them electronically on a smartphone?

Classics from Papyrus to the Internet provides a fresh, authoritative overview of the transmission and reception of classical texts from antiquity to the present. The authors begin with a discussion of ancient literacy, book production, papyrology, epigraphy, and scholarship, and then examine how classical texts were transmitted from the medieval period through the Renaissance and the Enlightenment to the modern era. They also address the question of reception, looking at how succeeding generations responded to classical texts, preserving some but not others. This sheds light on the origins of numerous scholarly disciplines that continue to shape our understanding of the past, as well as the determined effort required to keep the literary tradition alive. As a resource for students and scholars in fields such as classics, medieval studies, comparative literature, paleography, papyrology, and Egyptology, Classics from Papyrus to the Internet presents and discusses the major reference works and online professional tools for studying literary transmission.

In Climatic Media, Yuriko Furuhata traces climate engineering from the early twentieth century to the present, emphasizing the legacies of Japan’s empire building and its Cold War alliance with the United States. Furuhata boldly expands the scope of media studies to consider technologies that chemically “condition” Earth’s atmosphere and socially “condition” the conduct of people, focusing on the attempts to monitor and modify indoor and outdoor atmospheres by Japanese scientists, technicians, architects, and artists in conjunction with their American counterparts. She charts the geopolitical contexts of what she calls climatic media by examining a range of technologies such as cloud seeding and artificial snowflakes, digital computing used for weather forecasting and weather control, cybernetics for urban planning and policing, Nakaya Fujiko’s fog sculpture, and the architectural experiments of Tange Lab and the Metabolists, who sought to design climate-controlled capsule housing and domed cities. Furuhata’s transpacific analysis offers a novel take on the elemental conditions of media and climate change.

In a speech opening the nineteenth Chinese Communist Party Congress meeting in October 2017, President Xi Jinping spoke of a “New Era” characterized by new types of communication convergence between the government, Party, and state media. His speech signaled that the role of the media is now more important than ever in cultivating the Party’s image at home and disseminating it abroad. Indeed, communication technologies, people, and platforms are converging in new ways around the world, not just in China. This process raises important questions about information flows, control, and regulation that directly affect the future of US–China relations. Just a year before Xi proclaimed the New Era, scholars had convened in Beijing at a conference cohosted by the Communication University of China and the US-based National Communication Association to address these questions. How do China and the United States envision each other, and how do our interlinked imaginaries create both opportunities for and obstacles to greater understanding and strengthened relations? Would the convergence of new media technologies, Party control, and emerging notions of netizenship in China lead to a new age of opening and reform, greater Party domination, or perhaps some new and intriguing combination of repression and freedom? Communication Convergence in Contemporary China presents international perspectives on US–China relations in this New Era with case studies that offer readers informative snapshots of how these relations are changing on the ground, in the lived realities of our daily communication habits.

Composing Place takes an innovative approach to engaging with the compositional affordances of mobile technologies. Mobile, wearable, and spatial computing technologies are more than the latest marketing gimmick from a perpetually proximate future; they are rather an emerging composing platform through which digital writers will increasingly create and distribute place-based multimodal texts. Jacob Greene utilizes and develops a rhetorical framework through which writers can leverage the affordances of these technologies by drawing on theoretical approaches within rhetorical studies, multimodal composition, and spatial theory, as well as emerging “maker” practices within digital humanities and critical media studies, to show how emerging mobile technologies are poised to transform theories, practices, and pedagogies of digital writing.
 
Greene identifies three emerging “modalities” through which mobile technologies are being used by digital writers. First, to counter dominant discourses in contested spaces; second, to historicize entrenched narratives in iconic spaces; and third, to amplify marginalized voices in mundane spaces. Through these modalities, Greene employs Indigenous philosophies and theories that upend the ways that the discipline has centered placed-based rhetorics, offering digital writers better strategies for using mobile media as a platform for civic deliberation, social advocacy, and political action.
 
Composing Place offers close analyses of mobile media experiences created by various artists and digital media practitioners, as well as detailed overviews of Greene’s own projects (also accessible through the companion website: www.composingplace.com). These projects include a digital “countertour” of SeaWorld that demonstrates the ways in which the attraction is driven by capitalism; an augmented reality tour of Detroit’s Woodward Avenue; and a mobile advocacy project in Jacksonville, Florida, that demonstrates the inequitable effects of car-centric public infrastructure. Ultimately, by engaging with these theoretical frameworks, rhetorical design principles, and pedagogical practices of mobile writing, readers can utilize the unique affordances of mobile media in various teaching and research contexts.
 

While much has been said about the democratization of publishing through the rise of platforms like Amazon’s Kindle Direct Publishing, little attention has been paid to the broader effect these technologies have had on writers, readers, and the publishing industry. In Content Machines, Sarah Brouillette considers how short-form, platform-based, and social media writing on digital mediums like Wattpad and TikTok has reshaped modern publishing, reading, and writing. Brouillette identifies three mutually reinforcing processes that platform capitalism entangles in the publishing industry: the marked feminization of book work; the rise of a bibliotherapeutic vocabulary that grounds reading and writing as self-care work; and the growth of platform-based processes that cheapen content and intensify the pressure to engage in self-promotion and entrepreneurial strategizing. She breaks down the business models that have been key to this transformation and traces the social conditions that make online self-published fiction, especially young adult, romance, and fantasy stories, into spaces for community while, conversely, signaling how these publishing practices depend upon undervalued and feminized labor from marginalized groups. Content Machines is a much-needed survey of the contours of the modern reading and writing landscape.

Stove improvers have been designing and promoting “clean” or “efficient” biomass cookstoves in India since the 1940s and have been frustrated to find their carefully engineered stoves abandoned in trash heaps or repurposed as storage bins, while the traditional mud chulha retains a central place in the kitchen. Why do so many Indian women continue to use wood-burning, smoke-spewing stoves when they have other options?

Based on anthropological research in Rajasthan, Cookstove Chronicles argues that the supposedly obsolete chulha persists because it offers women control over the tools needed to feed their families. Their continued use of old stoves alongside the new is not a failure to embrace new technologies but instead a strategy to maximize flexibility and autonomy. The chulha is neither the villain nor hero of this story. It produces particulate matter that harms people’s bodies, leaves soot on utensils and walls, and accelerates glacial melting and atmospheric warming. Yet it also depends on renewable biomass fuel and supports women’s autonomy as a local, do-it-yourself technology.

Meena Khandelwal, a feminist anthropologist, describes her collaboration with engineers, archaeologists, and others. She employs critical social theory and reflections from fieldwork to bring together research from a range of fields, including history, geography, anthropology, energy and environmental studies, public health, and science and technology studies (STS). In so doing she not only demystifies multidisciplinary research but also highlights the messy reality of actual behavior.

Cookstove Chronicles critically examines why, despite extensive development efforts, use of the chulha persists. It offers an important new framework for looking at development, technology, environmental change, and human behavior.

In Crip Screens, Olivia Banner provides a wide-ranging and ongoing history of Black, feminist-of-color, and crip resistance to psychiatry’s incorporation of hegemonic media technologies into treatment and research. Banner shows how institutions use documentary films, data visualization, network graphs, therapy chatbots, virtual patient training programs, and pharmaceutical advertising to pathologize certain people as “deviant” and “mentally ill.” Those people so categorized have used media technologies toward alternative visions of care. Examining insurgent media and technology efforts in the 1960s and 1970s, Banner shows how women and communities of color worked to wrest away from psychiatry its hold over representing mental distress and pathological categorization. These efforts and innovations, she argues, were distinct from what is now accepted as the antipsychiatry movement. In so doing, Banner recovers a lost history of disability politics—what she calls crip screens—that refused psychiatry’s use of cultural productions toward its carceral and subjugating designs.

Challenges to Silicon Valley’s dominant role in conjuring and patenting the world’s technological futures are arising around the world. As digital media technologies emerge from new, globally dispersed locations, a multipolar order of communication innovation seems to be in the making. Yet recovering our ability to imagine futures otherwise requires negotiating conditions—economic, geopolitical, sociocultural, and ecological—rather than reproducing them under the pretext of breaking with the present. The essays in this volume examine research on such conditions critically and comparatively in a variety of geographies. Paying due attention to China’s rise as an innovative platform society and AI powerhouse, this book addresses the broader question of a shifting world order and trends that are shaped by China’s influence but that extend beyond its borders. Looking at multipolar communication innovation through various critical lenses, our technological futures simultaneously appear to be old, new, and uncertain, while the infrastructures and platforms underpinning communication innovation both affiliate communities and set them apart.