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"This investigation tries to understand why many Evangelical pastors were blamed for endorsing Trump when, in fact, most did not. This book joins other attempts by scholars and journalists to analyze the relationship between Trump and Evangelicals. Recommended.” —CHOICE

Tracing the digital narratives that shaped evangelical identity in a pivotal political moment.

As a political constituency, white conservative evangelicals are generally portrayed as easy to dupe, disposed to vote against their own interests, and prone to intolerance and knee-jerk reactions. In Decoding the Digital Church: Evangelical Storytelling and the Election of Donald J. Trump, Stephanie A. Martin challenges this assumption and moves beyond these overused stereotypes to develop a refined explanation for this constituency’s voting behavior.

This volume offers a fresh perspective on the study of religion and politics and stems from the author’s personal interest in the ways her experiences with believers differ from how scholars often frame this group’s rationale and behaviors. To address this disparity, Martin examines sermons, drawing on her expertise in rhetoric and communication studies with the benefits of ethnographic research in an innovative hybrid approach she terms a “digital rhetorical ethnography.” Martin’s thorough research surveys more than 150 online sermons from America’s largest evangelical megachurches in 37 different states. Through listening closely to the words of the pastors who lead these conservative congregations, Martin describes a gentler discourse less obsessed with issues like abortion or marriage equality than stereotypes of evangelicals might suggest. Instead, the politicaleconomic sermons and stories from pastors encourage true believers
to remember the exceptional nature of the nation’s founding while also deemphasizing how much American citizenship really means.

Martin grapples with and pays serious, scholarly attention to a seeming contradiction: while the large majority of white conservative evangelicals voted in 2016 for Donald J. Trump, Martin shows that many of their pastors were deeply concerned about the candidate, the divisive nature of the campaign, and the potential effect of the race on their congregants’ devotion to democratic process itself. In-depth chapters provide a fuller analysis of our current political climate, recapping previous scholarship on the history of this growing divide and establishing the groundwork to set up the dissonance between the political commitments of evangelicals and their faith that the rhetorical ethnography addresses.

During the nineteenth and early twentieth centuries, American Protestant missionaries attempted to export their religious beliefs and cultural ideals to the Ottoman Empire. Seeking to attract Orthodox Christians and even Muslims to their faith, they promoted the paradigm of the “Christian home” as the foundation of national progress. Yet the missionaries' efforts not only failed to win many converts but also produced some unexpected results.

Drawing on a broad range of sources—Ottoman, Bulgarian, Russian, French, and English—Barbara Reeves-Ellington tracks the transnational history of this little-known episode of American cultural expansion. She shows how issues of gender and race influenced the missionaries' efforts as well as the complex responses of Ottoman subjects to American intrusions into their everyday lives. Women missionaries—married and single—employed the language of Christian domesticity and female moral authority to challenge the male-dominated hierarchy of missionary society and to forge bonds of feminist internationalism. At the same time, Orthodox Christians adapted the missionaries' ideology to their own purposes in developing a new strain of nationalism that undermined Ottoman efforts to stem growing sectarianism within their empire. By the beginning of the twentieth century, as some missionaries began to promote international understanding rather than Protestantism, they also paved the way for future expansion of American political and commercial interests.