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54 books match the query 'Publishers and publishing' and 5 start with e

cover of E. W. Scripps and the Business of Newspapers

E. W. Scripps and the Business of Newspapers

Gerald Baldasty

University of Illinois Press, 1999

Edward Willis Scripps revolutionized the newspaper industry by applying modern business practices. His press empire grew to more than forty newspapers supported by a telegraphic news service and an illustrated news features syndicate. Convinced that big business was corrupting the American press, Scripps resisted supporting his newspapers through advertising. He also aimed them at the working class, an audience virtually ignored by most newspaper publishers of his era. 

Drawing on Scripps's business correspondence, Gerald Baldasty provides a portrait of a long-neglected entrepreneurial giant. Maintaining that the press should support the democratic endeavor by informing its largest constituency, Scripps succeeded in creating a string of small, one-penny newspapers that advocated for the common people by crusading for lower streetcar fares, free textbooks for public school children, municipal ownership of utilities, and pure food legislation, among many other causes.

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cover of Everyday Reading: Middlebrow Magazines and Book Publishing in Post-Independence India

Everyday Reading

Middlebrow Magazines and Book Publishing in Post-Independence India

Aakriti Mandhwani

University of Massachusetts Press, 2024

Finalist for the 2025 SHARP Book History Book Prize

During the two difficult decades immediately following the 1947 Indian Independence, a new, commercially successful print culture emerged that articulated alternatives to dominant national narratives. Through what Aakriti Mandhwani defines as middlebrow magazines—like Delhi Press’s Saritā—and the first paperbacks in Hindi—Hind Pocket Books—North Indian middle classes cultivated new reading practices that allowed them to reimagine what it meant to be a citizen. Rather than focusing on individual sacrifices and contributions to national growth, this new print culture promoted personal pleasure and other narratives that enabled readers to carve roles outside of official prescriptions of nationalism, austerity, and religion.

Utilizing a wealth of previously unexamined print culture materials, as well as paying careful attention to the production of commercial publishing companies and the reception of ordinary reading practices—particularly those of women—Everyday Reading offers fresh perspectives into book history, South Asian literary studies, and South Asian gender studies.

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cover of Everyday Reading: Print Culture and Collective Identity in the Rio de la Plata, 1780-1910

Everyday Reading

Print Culture and Collective Identity in the Rio de la Plata, 1780-1910

William Garrett Acree

Vanderbilt University Press, 2011

Winner of the LASA Southern Cone Studies Section Book Prize in the Humanities, 2013

Starting in the late nineteenth century, the region of South America known as the Rio de la Plata (containing modern-day Uruguay and Argentina) boasted the highest literacy rates in Latin America. In Everyday Reading, William Acree explores the history, events, and culture that gave rise to the region's remarkable progress. With a specific focus on its print culture, in the form of newspapers, political advertisements and documents, schoolbooks, and even stamps and currency, Acree creates a portrait of a literary culture that permeated every aspect of life.

Everyday Reading argues that the introduction of the printing press into the Rio de la Plata in the 1780s hastened the collapse of Spanish imperial control and played a major role in the transition to independence some thirty years later. After independence, print culture nurtured a new identity and helped sustain the region through the tumult of civil war in the mid-1800s. Acree concludes by examining the role of reading in formal education, which had grown exponentially by the early twentieth century as schoolchildren were taught to fulfill traditional roles in society.

Ultimately, Everyday Reading humanizes literary culture, demonstrating its unrecognized and unexpected influence in everyday lives.
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cover of Everything Was Better in America: Print Culture in the Great Depression

Everything Was Better in America

Print Culture in the Great Depression

David Welky

University of Illinois Press, 2007

As a counterpart to research on the 1930s that has focused on liberal and radical writers calling for social revolution, David Welky offers this eloquent study of how mainstream print culture shaped and disseminated a message affirming conservative middle-class values and assuring its readers that holding to these values would get them through hard times. Through analysis of the era's most popular newspaper stories, magazines, and books, Welky examines how voices both outside and within the media debated the purposes of literature and the meaning of cultural literacy in a mass democracy. He presents lively discussions of such topics as the newspaper treatment of the Lindbergh kidnapping, issues of race in coverage of the 1936 Olympic games, domestic dynamics and gender politics in cartoons and magazines, Superman's evolution from a radical outsider to a spokesman for the people, and the popular consumption of such novels as the Ellery Queen mysteries, Gone with the Wind, and The Good Earth. Through these close readings, Welky uncovers the subtle relationship between the messages that mainstream media strategically crafted and those that their target audience wished to hear.
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cover of Expanding the American Mind: Books and the Popularization of Knowledge

Expanding the American Mind

Books and the Popularization of Knowledge

Beth Luey

University of Massachusetts Press, 2010

Over the past fifty years, knowledge of the natural world, history, and human behavior has expanded dramatically. What has been learned in the academy has become part of political discourse, sermons, and everyday conversation. The dominant medium for transferring knowledge from universities to the public is popularization—books of serious nonfiction that make complex ideas and information accessible to nonexperts. Such writers as Carl Sagan, Stephen Jay Gould, Stephen Hawking, Daniel Boorstin, and Robert Coles have attracted hundreds of thousands of readers. As fields such as biology, physics, history, and psychology have changed the ways we view ourselves and our place in the universe, popularization has played an essential role in helping us to understand our world.

Expanding the American Mind begins by comparing fiction and nonfiction—their relative respectability in the eyes of reading experts and in the opinions of readers themselves. It then traces the roots of popularization from the Middle Ages to the present, examining changes in literacy, education, and university politics. Focusing on the period since World War II, it examines the ways that curricular reform has increased interest in popularization as well as the impact of specialization and professionalization among the faculty. It looks at the motivations of academic authors and the risks and rewards that come from writing for a popular audience. It also explains how experts write for nonexperts—the rhetorical devices they use and the voices in which they communicate.

Beth Luey also looks at the readers of popularizations—their motivations for reading, the ways they evaluate nonfiction, and how they choose what to read. This is the first book to use surveys and online reader responses to study nonfiction reading. It also compares the experience of reading serious nonfiction with that of reading other genres.

Using publishers' archives and editor-author correspondence, Luey goes on to examine what editors, designers, and marketers in this very competitive business do to create and sell popularizations to the largest audience possible. In a brief afterword she discusses popularization and the Web. The result is a highly readable and engaging survey of this distinctive genre of writing.
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