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Fashion and Ethics focuses on issues of power, social positioning, and practices among creators, producers, practitioners, wearers, and consumers of fashion. With a special emphasis on the moral fabric of clothing, contributors to the book offer a critique of some of the fundamental assumptions of ethical fashion and expose how products are often framed as fair trade in order to relieve consumers' guilt.

With essays that problematize issues such as ethical fashion’s self-appointed morality, the first-world notion that the environment should take priority over human development, the conflict between business profit and ethics, the unintended agendas involved in consuming green cosmetics or ethical culinary trends, and the discursive strategies of denial of the extreme cruelty in the procurement of animal skin and fur for use in fashion, Fashion and Ethics applies its uncompromising scrutiny to all areas of fashion. Throughout, the volume forces readers to confront the question: Does ethical fashion go deep enough into challenging unethical behavior or is it just a charade of good intentions?

During World War II, U.S. businesses devised marketing strategies that encouraged consumers to believe their country’s wartime experience would launch a better America. Advertisements and promotional articles celebrated the immense industrial output that corporations achieved during the war. These commercial messages positioned wartime technologies and corporate expertise as the means to streamline America and invent a socially hygienic future free from poverty, slums, drudgery, filth, and—for some businessmen—the New Deal administration.

From Submarines to Suburbs surveys the development, strategy, and effect of these campaigns over a span of twenty pivotal years. Cynthia Lee Henthorn takes a close look at how pre-fabricated suburban houses, high-tech kitchens, and miracle products developed from war-related industries were promoted as the hygienic solutions for establishing this better America, one led by the captains of free enterprise.

As Henthorn demonstrates, wartime advertising and marketing strategies tying consumer prosperity to war were easily adapted in the Cold War era, when a symbiotic relationship between military standing and standards of living intensified in a culture dependent on defense spending. Were the efforts to engineer a better America successful? Using documentary evidence in the form of numerous advertisements, From Submarines to Suburbs stands as a significant contribution to understanding how today’s “better” America evolved.