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67 books match the query 'Consumer Behavior' and 3 start with f

cover of Fashion Media and Sustainability: Encouraging Ethical Consumption via Journalism and Influencers

Fashion Media and Sustainability

Encouraging Ethical Consumption via Journalism and Influencers

Anastasia Denisova

University of Westminster Press, 2021

Fashion is among the biggest polluters, yet the media still promote throwaway fast fashion. The growing fashion public relations industry encourages and enables this media coverage. This policy brief identifies patterns in the way journalists and influencers cover fashion which contribute to unsustainable buying behaviours.

Recent research recommends practical steps to improve media coverage to make consumption sustainable, by changing consumers’ understanding and reducing the pressure on them to buy ‘fast’ satisfaction. Policy recommendations here suggested are based on original analysis of 1,000+ media artefacts in the UK – from magazines to newspapers, gossip weeklies to Instagram influencers.

Researcher Anastasia Denisova proposes regulation of vocabulary and of affiliated links in journalism and social media, greater discussion of the psychology of buying and a ‘paid advertisement label’. Also recommended is a more proactive approach to be taken by magazines and other media with the aim of promoting restyling advice and more sustainable coverage for readers of differing financial means.

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cover of Freedom of Expression: Resistance and Repression in the Age of Intellectual Property

Freedom of Expression

Resistance and Repression in the Age of Intellectual Property

Kembrew McLeod

University of Minnesota Press, 2007

Freedom of Expression® covers the ways in which intellectual property laws have been used to privatize all forms of expression—from guitar riffs and Donald Trump’s “you’re fired” gesture to human genes and public space—and in the process stifle creative expression. Kembrew McLeod challenges the blind embrace of privatization as it clashes against our right to free speech and shared resources.

Kembrew McLeod is professor of communication studies at the University of Iowa, author of Owning Culture: Authorship, Ownership, and Intellectual Property Law, and coproducer of the documentary Copyright Criminals: This Is a Sampling Sport.

Lawrence Lessig is professor of law at Stanford Law School.

This book’s documentary companion will be available through Media Education Foundation.

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cover of From Submarines to Suburbs: Selling a Better America, 1939–1959

From Submarines to Suburbs

Selling a Better America, 1939–1959

Cynthia Lee Henthorn

Ohio University Press, 2006

During World War II, U.S. businesses devised marketing strategies that encouraged consumers to believe their country’s wartime experience would launch a better America. Advertisements and promotional articles celebrated the immense industrial output that corporations achieved during the war. These commercial messages positioned wartime technologies and corporate expertise as the means to streamline America and invent a socially hygienic future free from poverty, slums, drudgery, filth, and—for some businessmen—the New Deal administration.

From Submarines to Suburbs surveys the development, strategy, and effect of these campaigns over a span of twenty pivotal years. Cynthia Lee Henthorn takes a close look at how pre-fabricated suburban houses, high-tech kitchens, and miracle products developed from war-related industries were promoted as the hygienic solutions for establishing this better America, one led by the captains of free enterprise.

As Henthorn demonstrates, wartime advertising and marketing strategies tying consumer prosperity to war were easily adapted in the Cold War era, when a symbiotic relationship between military standing and standards of living intensified in a culture dependent on defense spending. Were the efforts to engineer a better America successful? Using documentary evidence in the form of numerous advertisements, From Submarines to Suburbs stands as a significant contribution to understanding how today’s “better” America evolved.
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