Libor Zidek
Central European University Press, 2018
Bruce J. Schulman
Duke University Press, 1994

Ernest H. Preeg
University of Chicago Press, 1998
Randall G. Holcombe
University of Michigan Press, 2002

Winifred Barr Rothenberg
University of Chicago Press, 1992
Richard H. Tilly and Michael Kopsidis
University of Chicago Press, 2020
Geoffrey M. Hodgson
University of Chicago Press, 2012
Are humans at their core seekers of their own pleasure or cooperative members of society? Paradoxically, they are both. Pleasure-seeking can take place only within the context of what works within a defined community, and central to any community are the evolved codes and principles guiding appropriate behavior, or morality. The complex interaction of morality and self-interest is at the heart of Geoffrey M. Hodgson’s approach to evolutionary economics, which is designed to bring about a better understanding of human behavior.
Michael Chanan
Pluto Press, 2022
A radical and comprehensive analysis of the commodification of artistic creation and the struggle to realize its potential in the digital age.
For mainstream economics, cultural production raises no special questions: creative expression is to be harvested for wealth creation like any other form of labor. As Karl Marx saw it, however, capital is hostile to the arts because it cannot fully control the process of creativity. But while he saw the arts as marginal to capital accumulation, that was before the birth of the mass media.
Engaging with the major issues in Marxist theory around art and capitalism, From Printing to Streaming traces how the logic of cultural capitalism evolved from the print age to digital times, tracking the development of printing, photography, sound recording, newsprint, advertising, film, and broadcasting, exploring the peculiarities of each as commodities, and their recent transformation by digital technology, where everything melts into computer code. Chanan demonstrates how these developments have had profound implications for both cultural creation and consumption.
Terry Mizrahi
Rutgers University Press, 2021
Steven Topik, Carlos Marichal, and Zephyr Frank, eds.
Duke University Press, 2006
By focusing on changing patterns of production and consumption over time, the contributors reconstruct complex webs of relationships and economic processes, highlighting Latin America’s central and interactive place in the world economy. They show how changes in coffee consumption habits, clothing fashions, drug usage, or tire technologies in Europe, Asia, and the Americas reverberate through Latin American commodity chains in profound ways. The social and economic outcomes of the continent’s export experience have been mixed. By analyzing the dynamics of a wide range of commodities over a five-hundred-year period, From Silver to Cocaine highlights this diversity at the same time that it provides a basis for comparison and points to new ways of doing global history.
Contributors. Marcelo Bucheli, Horacio Crespo, Zephyr Frank, Paul Gootenberg, Robert Greenhill, Mary Ann Mahony, Carlos Marichal, David McCreery, Rory Miller, Aldo Musacchio, Laura Nater, Ian Read, Mario Samper, Steven Topik, Allen Wells
Cynthia Lee Henthorn
Ohio University Press, 2006
Edited by Gerard McCann and Stephen McCloskey
Pluto Press, 2015

Edited by John Crabtree and Jim Thomas
University of London Press, 1998
Dietrich Vollrath
University of Chicago Press, 2020
Brenda G. Pitts
FiT Publishing, 2021
The sport business industry is vast and diverse. Today’s students are tomorrow’s professionals, and it is immensely important for these students to attain the contemporary knowledge necessary to operate successfully in an ever-growing industry. Like no other textbook in the field, Fundamentals of Sport Business Marketing 5th Edition covers the practical and theoretical framework necessary for students to understand, and professionals to market any sport-related business in a global economy. Updates to this new edition begin with a title that acknowledges the trillion dollar contribution of the sport business to the global economy. As the most comprehensive sport business marketing textbook to date, this 5th edition encompasses the diversity of spectators and participants, sports and sport businesses that span the industry, well beyond the scope of professional and college sports to include sport marketing research, sporting goods retail and manufacturing, sports broadcast, internet sport business, sport tourism, and parasports (sports and sport businesses for people with disabilities)—in short, the full spectrum of companies in which students of sports programs around the world will seek careers.
An award-winning teacher and researcher, author of over 250 academic papers published in numerous journals, and the author or editor of 26 books on the subject of sport business marketing, Dr. Brenda Pitts offers in this textbook a wealth of knowledge that is rarely compiled in a single place. Dr. Pitts has taught thousands of students, worked with dozens of professionals in the industry, and brings diverse experience and wisdom to the field and this textbook.
The 5th edition updates and details the sound foundational sport business marketing knowledge that can be applied in any type of sport business setting. This textbook builds the students’ understanding of the theoretical framework of business practices for sport business marketing operations, and serves as an excellent on the job handbook, guide, and reference for professionals in the field.