120 books match the query 'Marketing' and 6 start with g

cover of Gardening for Love: The Market Bulletins

Gardening for Love

The Market Bulletins

Elizabeth A. Lawrence

Duke University Press, 1987

Elizabeth Lawrence occupies a secure place in the pantheon of twentieth-century gardening writers that includes Gertrude Jekyll and Vita Sackville-West of Great Britain and Katherine S. White of the United States. Her books, such as A Southern Garden (1942) and The Little Bulbs (1957), remain in print, continuing to win praise from criticis and to delight an ever-widening circle of readers. In Gardening for Love, Lawrence reveals another world of garden writing, the world of the rural women of the South with whom she corresponded extensively from the late 1950s into the mid-1970s in responce to their advertisements for herbs and ornamental perennials in several market bulletins (published by state departments of agriculture for the benefit of farmers).

It was Eudora Welty who awakened Elizabeth Lawrence's interest in this fascinating topic by putting her name on the mailing list of The Mississippi Market Bulletin, a twice-monthly collection of classified advertisements founded in 1928 and still published today. Lawrence soon discovered market bulletins from the Carolinas and other Southern states, as well as similar bulletins published privately in the North. She began ordering plants from the bulletins, and there ensued a lively exchange of letters wit the women who sold them.

Gardening for Love is Lawrence's exploration of this little-known side of American horticulture and her affectionate tribute to country people who shared her passion for plants. Drawing on the letters she received, sometimes a great many of them from the same persons over many years, she delves into traditional plant lore, herbal remedies, odd and often highly poetic vernacular plant names peculiar to particular regions of the South, and the herb collectors of the mountains of the Carolinas and Georgia. She focuses primarily on the Southeast and the Deep South, but her wide knowledge of both literature and botany gives Gardening for Love a dimension that transcends the category of regional writing.
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cover of Getting It Published, 2nd Edition: A Guide for Scholars and Anyone Else Serious about Serious Books

Getting It Published, 2nd Edition

A Guide for Scholars and Anyone Else Serious about Serious Books

William Germano

University of Chicago Press, 2008

Since 2001 William Germano’s Getting It Published has helped thousands of scholars develop a compelling book proposal, find the right academic publisher, evaluate a contract, handle the review process, and, finally, emerge as published authors.

But a lot has changed in the past seven years. With the publishing world both more competitive and more confusing—especially given the increased availability of electronic resources—this second edition of Germano’s best-selling guide has arrived at just the right moment. As he writes in a new chapter, the “via electronica” now touches every aspect of writing and publishing. And although scholars now research, write, and gain tenure in a digital world, they must continue to ensure that their work meets the requirements of their institutions and the needs of their readers.
 
Germano, a veteran editor with experience in both the university press and commercial worlds, knows this audience. This second edition will teach readers how to think about, describe, and pitch their manuscripts before they submit them. They’ll discover the finer points of publishing etiquette, including how to approach a busy editor and how to work with other publishing professionals on matters of design, marketing, and publicity. In a new afterword, they’ll also find helpful advice on what they can—and must—do to promote their work.
 
A true insider’s guide to academic publishing, the second edition of Getting It Published will help authors understand what to expect from the publishing process, from manuscript to finished book and beyond.
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cover of Getting It Published, Fourth Edition: A Guide for Scholars and Anyone Else Serious About Serious Books

Getting It Published, Fourth Edition

A Guide for Scholars and Anyone Else Serious About Serious Books

William Germano

University of Chicago Press, 2026

In this thoroughly updated fourth edition, a trusted editor offers a comprehensive guide to selecting—and working with—a book publisher.

For more than two decades, writers have turned to William Germano’s Getting It Published as a guide to the world of serious book publishing, including university presses. A professor, author, and thirty-year veteran of the book industry, Germano knows what editors want and what writers need to do to get their work published.

This fourth, thoroughly updated edition of Getting It Published accounts for new challenges facing authors and changed conditions in the publishing industry. From open access to peer review, from approaching a press to considering an agent, publishing can be confusing for authors trying to understand their options. This new edition continues to offer the clear, practicable guidance on choosing the best path to publication that has made the book such a trusted resource. Its latest revisions include an expanded chapter on proposals (and their covering emails) as well as current information on the shifting landscape of ebook publishing. But this book is more than a nuts-and-bolts guide. It takes up a writer’s biggest challenges: how to frame a book-length project, shape its argument, conceive its audience, and pitch it convincingly to an editor.

Getting It Published reflects the latest changes and technologies in the publishing industry but keeps its eye on what remains constant: Whether working on their first book or their fifth, writers can make their work stronger by knowing what publishers do and why they do it.
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cover of Getting It Published, Third Edition: A Guide for Scholars and Anyone Else Serious about Serious Books

Getting It Published, Third Edition

A Guide for Scholars and Anyone Else Serious about Serious Books

William Germano

University of Chicago Press, 2016

For more than a decade, writers have turned to William Germano for his insider’s take on navigating the world of scholarly publishing. A professor, author, and thirty-year veteran of the book industry, Germano knows what editors want and what writers need to know to get their work published.

Today there are more ways to publish than ever, and more challenges to traditional publishing. This ever-evolving landscape brings more confusion for authors trying to understand their options. The third edition of Getting It Published offers the clear, practicable guidance on choosing the best path to publication that has made it a trusted resource, now updated to include discussions of current best practices for submitting a proposal, of the advantages and drawbacks of digital publishing, and tips for authors publishing textbooks and in open-access environments.

Germano argues that it’s not enough for authors to write well—they also need to write with an audience in mind. He provides valuable guidance on developing a compelling book proposal, finding the right publisher, evaluating a contract, negotiating the production process, and, finally, emerging as a published author.
“This endlessly useful and expansive guide is every academic’s pocket Wikipedia: a timely, relevant, and ready resource on scholarly publishing, from the traditional monograph to the digital e-book. I regularly share it, teach it, and consult it myself, whenever I have a question on titling a chapter, securing a permission, or negotiating a contract. Professional advice simply does not get any savvier than this pitch-perfect manual on how to think like a publisher.”—Diana Fuss, Princeton University
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cover of Global Pharmaceuticals: Ethics, Markets, Practices

Global Pharmaceuticals

Ethics, Markets, Practices

Adriana Petryna, Andrew Lakoff, and Arthur Kleinman, eds.

Duke University Press, 2006

In some parts of the world spending on pharmaceuticals is astronomical. In others people do not have access to basic or life-saving drugs. Individuals struggle to afford medications; whole populations are neglected, considered too poor to constitute profitable markets for the development and distribution of necessary drugs. The ethnographies brought together in this timely collection analyze both the dynamics of the burgeoning international pharmaceutical trade and the global inequalities that emerge from and are reinforced by market-driven medicine. They demonstrate that questions about who will be treated and who will not filter through every phase of pharmaceutical production, from preclinical research to human testing, marketing, distribution, prescription, and consumption.

Whether considering how American drug companies seek to create a market for antidepressants in Japan, how Brazil has created a model HIV/AIDS prevention and treatment program, or how the urban poor in Delhi understand and access healthcare, these essays illuminate the roles of corporations, governments, NGOs, and individuals in relation to global pharmaceuticals. Some essays show how individual and communal identities are affected by the marketing and availability of medications. Among these are an exploration of how the pharmaceutical industry shapes popular and expert understandings of mental illness in North America and Great Britain. There is also an examination of the agonizing choices facing Ugandan families trying to finance AIDS treatment. Several essays explore the inner workings of the emerging international pharmaceutical regime. One looks at the expanding quest for clinical research subjects; another at the entwining of science and business interests in the Argentine market for psychotropic medications. By bringing the moral calculations involved in the production and distribution of pharmaceuticals into stark relief, this collection charts urgent new territory for social scientific research.

Contributors. Kalman Applbaum, João Biehl, Ranendra K. Das, Veena Das, David Healy, Arthur Kleinman, Betty Kyaddondo, Andrew Lakoff, Anne Lovell, Lotte Meinert, Adriana Petryna, Michael A. Whyte, Susan Reynolds Whyte

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cover of Good Apples: Behind Every Bite

Good Apples

Behind Every Bite

Susan Futrell

University of Iowa Press, 2017

Apples are so ordinary and so ubiquitous that we often take them for granted. Yet it is surprisingly challenging to grow and sell such a common fruit. In fact, producing diverse, tasty apples for the market requires almost as much ingenuity and interdependence as building and maintaining a vibrant democracy. Understanding the geographic, ecological, and economic forces shaping the choices of apple growers, apple pickers, and apple buyers illuminates what’s at stake in the way we organize our food system.

Good Apples is for anyone who wants to go beyond the kitchen and backyard into the orchards, packing sheds, and cold storage rooms; into the laboratories and experiment stations; and into the warehouses, stockrooms, and marketing meetings, to better understand how we as citizens and eaters can sustain the farms that provide food for our communities. Susan Futrell has spent years working in sustainable food distribution, including more than a decade with apple growers. She shows us why sustaining family orchards, like family farms, may be essential to the soul of our nation. 
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