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How southern universities continue to wrestle with the words and symbols that embody and perpetuate Old South traditions

The US South is a rhetorical landscape that pulsates with division, a place where words and symbols rooted in a deeply problematic past litter the ground and contaminate the soil. Stephen M. Monroe’s provocative study focuses on predominantly white southern universities where Old South rhetoric still reverberates, where rebel flags cast a shadow over attempts at racial harmony, school cheers to reinforce racial barriers, and student yearbooks to create and protect an oppressive culture of exclusion. Across the region, in college towns like Oxford, Mississippi; Athens, Georgia; and Tuscaloosa, Alabama—communities remain locked in a difficult, recursive, and inherently rhetorical struggle that wrestles with this troubling legacy.

Words, images, and symbols are not merely passive artifacts of southern history, Monroe argues, but formative agents that influence human behavior and shape historical events. Drawing on research from many disciplines, including rhetoric, southern studies, history, sociology, and African American studies, Monroe develops the concept of confederate rhetoric: the collection of Old South words and symbols that have been and remain central to the identity conflicts of the South. He charts examples of such rhetoric at work in southern universities from Reconstruction to the present day.

Tracing the long life and legacy of Old South words and symbols at southern universities, this book provides close and nuanced analysis of the rhetorical conflicts that have resulted at places like the University of Mississippi and the University of Missouri. Some conflicts erupted during the civil rights movement, when the first African American students sought admission to all-white southern universities and colleges, and others are brewing now, as African Americans (and their progressive white peers) begin to cement genuine agency and voice in these communities. Tensions have been, and remain, high.

Ultimately, Monroe offers hope and optimism, contending that if words and symbols can be used to damage and divide, then words and symbols can also be used to heal and unify. Racist rhetoric can be replaced by antiracist rhetoric. The old South can become new. While resisting naïve or facile arguments, Heritage and Hate ultimately finds the promise of progress within the tremendous power of language.

This work chronicles the lives and legacies of Chicana and Chicano scholars whose formative experiences in the Chicano Movement shaped the development of Chicano studies and transformed higher education. Originating from the Reuniónes de Colegas—gatherings of veteran scholars reflecting on their shared histories—the volume features sixteen essays organized into five thematic sections that explore the intersections of activism, scholarship, and institutional change.

The contributors document how grassroots organizing evolved into academic inquiry, leading to the creation of departments, student support systems, and policy reforms that advanced equity and representation in universities. Essays address how community-engaged research influenced urban planning, health advocacy, and cultural production, while also highlighting Indigenous and transnational epistemologies that redefined theoretical frameworks in Chicano studies. The volume concludes with reflections on academic leadership and the breaking of barriers by Chicana scholars in higher education administration.

Together, these essays offer a powerful intellectual history and a testament to a generation’s enduring commitment to social justice. How We Came to Be is both a scholarly archive and a call to action, preserving the legacy of those who built Chicano studies and inspiring future generations to continue the work of transformation within and beyond the academy.

Contributors

José Calderón

Gilberto Cárdenas

Teresa Carrillo

Teresa Córdova

Estevan Flores

Yvette G. Flores

Felipe Gonzales

Deena J. González

Francisco J. Hernández

Inés Hernández-Ávila

Francisco Hernández Vázquez

Aída Hurtado

Larry Trujillo

Avelardo Valdez

Carlos G. Vélez-Ibáñez

James Diego Vigil