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120 books match the query 'Marketing' and 3 start with i

cover of Imagining Illness: Public Health and Visual Culture

Imagining Illness

Public Health and Visual Culture

David Serlin

University of Minnesota Press, 2010

From seventeenth-century broadsides about the handling of dead bodies, printed during London's plague years, to YouTube videos about preventing the transmission of STDs, public health advocacy and education has always had a powerful visual component. Imagining Illness explores the diverse visual culture of public health, broadly defined, from the nineteenth century to the present.

Contributors to this volume examine historical and contemporary visual practices-Chinese health fairs, documentary films produced by the World Health Organization, illness maps, fashions for nurses, and live surgery on the Internet-in order to delve into the political and epidemiological contexts underlying their creation and dissemination.
 
Contributors: Liping Bu, Alma College; Lisa Cartwright, U of California, San Diego; Roger Cooter, U College London; William H. Helfand; Lenore Manderson, Monash U, Australia; Emily Martin, New York U; Gregg Mitman, U of Wisconsin, Madison; Mark Monmonier, Syracuse U; Kirsten Ostherr, Rice U; Katherine Ott, National Museum of American History, Smithsonian; Shawn Michelle Smith, Art Institute of Chicago; Claudia Stein, Warwick U.
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cover of Incubating Creativity at Your Library: A Sourcebook for Connecting with Communities

Incubating Creativity at Your Library

A Sourcebook for Connecting with Communities

Laura Damon-Moore

American Library Association, 2019

Creativity needs a platform. As technology consultant David Weinberger puts it, “A platform provides resources that lets other people build things.” The library is an ideal platform, and in this book Batykefer and Damon-Moore, creators of the Library as Incubator Project, share the experiences of numerous creative library workers and artists who are making it happen. Their stories will show you how to move beyond merely responding to community needs towards actively building a platform with your community. And best of all, you don’t need to start from scratch—rather, you amplify what’s already working. Filled with ideas and initiatives that can be customized to suit your library and its community, this book

  • discusses the four elements (Resources, Invitations, Partnerships & Engagement, and Staff) and the two lenses (Community-Led and Evaluation) of the Creative Library platform;
  • outlines six steps for surveying your community’s artistic landscape;
  • gives methods for expanding partnerships and connections with individuals and organizations through exploration, hands-on learning, and engagement with the community;
  • shares perspectives on the “ideal library” from several artists, with three examples of artist-in-residence programs;
  • offers examples of community invitations in action, such as the Pittsburgh Fiberarts Guild workshops on creating flowers using recycled materials;
  • shows how to use “orphan photos” from your archives for creative inspiration;
  • advises on using qualitative evaluations to effectively “weed” your initiatives; and
  • shares tips for encouraging library staff to express their creativity, turning avocations into library initiatives like Handmade Crafternoons, the Yahara Music Library, or BOOKLESS.

By building on existing elements at your library and filling in the gaps with community-driven additions, your library can be a space that cultivates creativity in both its users and staff.

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cover of Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services

Innovation Equity

Assessing and Managing the Monetary Value of New Products and Services

Elie Ofek, Eitan Muller, and Barak Libai

University of Chicago Press, 2016

From drones to wearable technology to Hyperloop pods that can potentially travel more than seven hundred miles per hour, we’re fascinated with new products and technologies that seem to come straight out of science fiction. But, innovations are not only fascinating, they’re polarizing, as, all too quickly, skepticism regarding their commercial viability starts to creep in. And while fortunes depend on people’s ability to properly assess their prospects for success, no one can really agree on how to do it, especially for truly radical new products and services.

In Innovation Equity, Elie Ofek, Eitan Muller, and Barak Libai analyze how a vast array of past innovations performed in the marketplace—from their launch to the moment they became everyday products to the phase where consumers moved on to the “next big thing.” They identify key patterns in how consumers adopt innovations and integrate these with marketing scholarship on how companies manage their customer base by attracting new customers, keeping current customers satisfied, and preventing customers from switching to competitors’ products and services. In doing so, the authors produce concrete models that powerfully predict how the marketplace will respond to innovations, providing a much more authoritative way to estimate their potential monetary value, as well as a framework for making it possible to achieve that value.
 
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