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How outdoor industry marketing promotes an image of “the wilderness” as an unpeopled haven

Marketing the Wilderness analyzes the relationship between the outdoor recreation industry, public lands in the United States, and Indigenous sovereignty and representation in recreational spaces. Combining social media analysis, digital ethnography, and historical research, Joseph Whitson offers nuanced insights into more than a century of the outdoor recreation industry’s marketing strategies, unraveling its complicity in settler colonialism.

Complicating the narrative of outdoor recreation as a universal good, Whitson introduces the concept of “wildernessing” to describe the physical, legal, and rhetorical production of pristine, empty lands that undergirds the outdoor recreation industry, a process that further disenfranchises Indigenous people from whom these lands were stolen. He demonstrates how companies such as Patagonia and REI align with the mining and drilling industries in their need to remove Indigenous peoples and histories from valuable lands. And he describes the ways Indigenous and decolonial activists are subverting and resisting corporate marketing strategies to introduce new narratives of place.

Through the lens of environmental justice activism, Marketing the Wilderness reconsiders the ethics of recreational land use, advocating for engagement with issues of cultural representation and appropriation informed by Indigenous perspectives. As he discusses contemporary public land advocacy around places such as Bears Ears National Monument, Whitson focuses on the deeply fraught relationship between the outdoor recreation industry and Indigenous communities. Emphasizing the power of the corporate system and its treatment of land as a commodity under capitalism, he shows how these tensions shape the American idea of “wilderness” and what it means to fight for its preservation.

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Provides strategies and approaches for integrating natural capital into environmental statistics.

While the importance of natural resources and the contributions of the environment to welfare are apparent, traditional national income and wealth accounting practices do not measure or value environmental public goods. This volume examines the conceptual and empirical basis for integrating natural capital—forests, oceans, and air—into the economic and environmental statistics that inform public policy. It offers innovative approaches to valuing nonmarket environmental goods and services, including strategies for capturing heterogeneity in measurement across types of capital, geography, and individuals.

The chapters focus on measuring productivity with adjustments for pollution damage, developing a microdata infrastructure to advance our understanding of the distribution of environmental amenities and hazards, and estimating long-run sustainable development indicators. Case studies consider coastal assets, forests, and marine ecosystems, and develop strategies for implementing specific environmental-economic accounts such as environmental activity accounts and natural capital accounts for forests and the marine economy. As national income accounting standards are updated to incorporate expanded guidance on issues related to natural capital, this timely book will help inform decisions on the measurement and treatment of climate, air, water, and other public goods.

A whirlwind journey through fungus frontiers that underscores how appreciating fungi is key to understanding our planet’s power and fragility.

What can we learn from the lives of fungi? Splitting time between the northern and southern hemispheres, ecologist Alison Pouliot ensures that she experiences two autumns per year in the pursuit of fungi—from Australia’s deserts to Iceland’s glaciers to America’s Cascade Mountains. In Meetings with Remarkable Mushrooms, we journey alongside Pouliot, magnifiers in hand, as she travels the world.

With Pouliot as our guide, we smell fire-loving truffles that transform their scent after burning to lure mammals who eat them and, ultimately, spread their spores. We spot the eerie glow of the ghost fungus, a deceptive entity that looks like an edible oyster mushroom but will soon heave back out—along with everything else in your stomach—if you take a bite. And we crawl alongside vegetable caterpillars, which are neither vegetable nor caterpillar but a fungus that devours insects from the inside out.

Featuring stunning color photographs of these mycological miracles, Meetings with Remarkable Mushrooms shows that understanding fungi is fundamental for harmonizing with the natural world.

    Mice in the Freezer, Owls on the Porch is in many ways a love story—about a quiet scientist and his flamboyant wife, but also about their passions for hunting, for wild lands, and for the grouse and raptor species that they were instrumental in saving from destruction.
    From the papers and letters of Frederick and Frances Hamerstrom, the reminiscences of contemporaries, and her own long friendship with this extraordinary couple who were her neighbors, Helen Corneli draws an intimate picture of Fran and "Hammy" from childhood through the genesis and maturation of a romantic, creative, and scientific relationship. Following the Hamerstroms as they give up a life of sophisticated convention and comfort for the more "civilized" (as Aldo Leopold would have it) pleasures of living and conducting on-the-spot research into diminishing species, Corneli captures the spirit of the Hamerstroms, their profession, and the natural and human environments in which they worked. A nuanced account of the labors, adventures, and achievements that distinguished the Hamerstroms over the years—and that inspired a generation of naturalists—this book also provides a dramatic account of conservation history over the course of the twentieth century, particularly in Wisconsin during the eventful years from the 1920s through the 1970s.

Montana has been the "last best place" for so many people. A century ago, Native Americans gathered here to perform the Ghost Dance—a last, doomed attempt to make white settlers vanish and bring back the old ways of life. Today, people are still pouring into Montana, looking for the pristine wilderness they saw in A River Runs through It.

The reality of Montana—indeed, of all the West—has never matched the myths, but this book eloquently explores how the search for a perfect place is driving growth, development, and resource exploitation in Big Sky country. In ten personal essays, John Wright looks at such things as Montana myths; old-timers; immigrants; elk; ways of seeing the landscape; land conservation and land trusts; the fate of the Blackfoot, Bitterroot, and Paradise valleys; and some means of preserving the last, best places.

These reflections offer a way of understanding Montana that goes far beyond the headlines about militia groups and celebrities' ranches. Montana never was or will be a pristine wilderness, but Wright believes that much can be saved if natives and newcomers alike see what stands to be lost. His book is a wake-up call, not a ghost dance.

2022 Art in Service to the Environment Award, Sierra Club Lone Star Chapter
Honorable Mention, 2022 Nonfiction Prize, Writers' League of Texas

Writers explore a city’s relationship with chronic catastrophic flooding.

Shortly after Hurricane Harvey dumped a record 61 inches of rain on Houston in 2017, celebrated writer and Bayou City resident Lacy M. Johnson began collecting flood stories. Although these stories attested to the infinite variety of experience in America’s most diverse city, they also pointed to a consistent question: What does catastrophic flooding reveal about this city, and what does it obscure?

More City than Water brings together essays, conversations, and personal narratives from climate scientists, marine ecologists, housing activists, urban planners, artists, poets, and historians as they reflect on the human geography of a region increasingly defined by flooding. Both a literary and a cartographic anthology, More City than Water features striking maps of Houston’s floodplains, waterways, drainage systems, reservoirs, and inundated neighborhoods. Designed by University of Houston seniors from the Graphic Design program, each map, imaginative and precise, shifts our understanding of the flooding, the public’s relationship to it, and the fraught reality of rebuilding. Evocative and unique, this is an atlas that uncovers the changing nature of living where the waters rise.

In this compelling study, Rena Steinzor highlights the ways in which the government, over the past twenty years, has failed to protect children from harm caused by toxic chemicals. She believes these failures—under-funding, excessive and misguided use of cost/benefit analysis, distortion of science, and devolution of regulatory authority—have produced a situation in which harm that could be reduced or eliminated instead persists.

Steinzor states that, as a society, we are neglecting our children's health to an extent that we would find unthinkable as individual parents, primarily due to the erosion of the government's role in protecting public health and the environment. At this pace, she asserts, our children will inherit a planet under grave threat. We can arrest these developments if a critical mass of Americans become convinced that these problems are urgent and the solutions are near at hand.

By focusing on three specific case studies—mercury contamination through the human food chain, perchlorate (rocket fuel) in drinking water, and the effects of ozone (smog) on children playing outdoors—Steinzor creates an analysis grounded in law, economics, and science to prove her assertions about the existing dysfunctional system.

Steinzor then recommends a concise and realistic series of reforms that could reverse these detrimental trends and serve as a blueprint for restoring effective governmental intervention. She argues that these recommendations offer enough material to guide government officials and advocacy groups toward prompt implementation, for the sake of America's—and the world's—future generations.