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• All authors desire to get their books into the hands of as many readers as possible. Though it is a publisher’s role to aid and assist authors in marketing and publicity for every book, the role of any publisher necessarily takes a back seat to your all-important efforts. Nobody else can do this essential work as effectively as you can.

• This handbook will prepare you to take the lead in executing your own publicity plan. It is designed to guide you, step-by-step, through the process of making a success of your book. It’s jam-packed with the essential tools, ideas, and resources you’ll need to achieve that goal, from an independent publisher who has provided a launching pad for authors like Ilya Kaminsky, Aimee Nezhukumatathil, Jennifer Michael Hecht, Maggie Smith, Matthew Zapruder, and 250 others.

• Thoroughly and joyfully embrace the notion of self-promotion, knowing that it’s the book—your book—you’re breathing life into. You wouldn’t have written and published your book if you didn’t believe in it, and in yourself, as a writer with important artistic talent to share. Your publisher believes in you. Your family and friends believe in you. Your current readers believe in you. And future readers will believe in you.

Jeffrey Levine, Publisher, Tupelo Press

You’ll learn the essentials for book marketing as an indie author in a digital age:
• Develop your author image and brand across social channels
• Create an engaging social media presence
• Grow your audience and meaningfully connect with them
• Build an attractive, searchable website—no coding skills needed
• Launch a publicity campaign that gets you reviews
• Ensure your book is on bookstore and library shelves
• Practice mindful literary citizenship
• Learn from Tupelo authors (who were in your shoes not too long ago!)

Through technological experiments, readers have seen the concept of the book change over the years, and the novel reflects these experiments, acting as a kind of archive for information. Out of Print reveals that the novel continues to shape popular understandings of information culture, even as it adapts to engage with new media and new practices of mediating information in the digital age.

This innovative study chronicles how the print book has fared as both novelists and the burgeoning profession of information science have grappled with unprecedented quantities of data across the twentieth and twenty-first centuries. As the novel's archival project took a critical turn from realism to an investigation of the structures, possibilities, and ideologies of information media, novelists have considered ideas about how data can best be collected and stored. Julia Panko pairs case studies from information history with close readings of modernist works such as James Joyce's Ulysses and Virginia Woolf's Orlando and contemporary novels from Jonathan Safran Foer, Stephen King, and Mark Z. Danielewski that emphasize their own informational qualities and experiment with the aesthetic potential of the print book.