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All societies around the world and through time value beauty highly. Tracing the evolutions of the Colombian standards of beauty since 1845, Michael Edward Stanfield explores their significance to and symbiotic relationship with violence and inequality in the country. Arguing that beauty holds not only social power but also economic and political power, he positions it as a pacific and inclusive influence in a country “ripped apart by violence, private armies, seizures of land, and abuse of governmental authority, one hoping that female beauty could save it from the ravages of the male beast.” One specific means of obscuring those harsh realities is the beauty pageant, of which Colombia has over 300 per year. Stanfield investigates the ways in which these pageants reveal the effects of European modernity and notions of ethnicity on Colombian women, and how beauty for Colombians has become an external representation of order and morality that can counter the pathological effects of violence, inequality, and exclusion in their country.

An immersive ethnography uncovering how sensory experience, tourism, and heritage performance shape German Brazilian identity across local, national, and transnational landscapes.

Oktoberfest in Brazil: Domestic Tourism, Sensescapes, and German Brazilian Identity is one of the first ethnographies to analyze the tourism industry based on German cultural heritage in southern Brazil. Southern Brazil’s booming domestic tourism industry draws more than 500,000 people to events such as the Oktoberfest in Blumenau. Ricke investigates domestic tourism as sensescapes, focusing on the multiple and layered meanings associated with tourism’s sensory experiences and interactions. The author also introduces the “economy of aesthetics” as a new framework to capture how the sensescapes associated with domestic tourism are intertwined in the negotiation of ethnic, national, and transnational identities. These sensescapes also intersect with discourses on class and race, which are examined as well.

Oktoberfest in Brazil leads readers on a tour through German Brazilian home gardens, folk dance performances, and the largest Oktoberfest in Brazil. These sensory-rich spaces of interaction provide access to different perspectives and types of identity negotiation at multiple levels from the local to the transnational. Ricke illustrates how the emotions and sensory experiences of these sensescapes associated with German cultural heritage function as a means for German Brazilians to negotiate senses of belonging as Brazilians as well as their ethnic and transnational identities.

This book also provides historical and contemporary insights into the politics of citizenship associated with cultural heritage. As politics become more polarized, the need to analyze different ways of communicating through sensory experiences increases. The unique contribution of the economy of aesthetics framework is its ability to capture the influential power of sensory experience in the negotiation of identity and senses of belonging and citizenship more broadly. It provides new insights into how and why some sensory experiences within domestic tourism foster belonging and identity while other experiences reinforce social distinctions and national divisions.
 

While many baby boomers are downsizing to a simpler retirement lifestyle, photographer and writer Judy Blankenship and her husband Michael Jenkins took a more challenging leap in deciding to build a house on the side of a mountain in southern Ecuador. They now live half the year in Cañar, an indigenous community they came to know in the early nineties when Blankenship taught photography there. They are the only extranjeros (outsiders) in this homely, chilly town at 10,100 feet, where every afternoon a spectacular mass of clouds rolls up from the river valley below and envelopes the town.

In this absorbing memoir, Blankenship tells the interwoven stories of building their house in the clouds and strengthening their ties to the community. Although she and Michael had spent considerable time in Cañar before deciding to move there, they still had much to learn about local customs as they navigated the process of building a house with traditional materials using a local architect and craftspeople. Likewise, fulfilling their obligations as neighbors in a community based on reciprocity presented its own challenges and rewards. Blankenship writes vividly of the rituals of births, baptisms, marriages, festival days, and deaths that counterpoint her and Michael’s solitary pursuits of reading, writing, listening to opera, playing chess, and cooking. Their story will appeal to anyone contemplating a second life, as well as those seeking a deeper understanding of daily life in the developing world.