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At the end of World War II, many Americans longed for a return to a more normal way of life after decades of depression and war. In fact, between 1945 and 1963 the idea of “normality” circulated as a keyword in almost every aspect of American culture. But what did this term really mean? What were its parameters? Whom did it propose to include and exclude? 

In Perfectly Average, Anna Creadick investigates how and why “normality” reemerged as a potent homogenizing category in postwar America. Working with scientific studies, material culture, literary texts, film, fashion, and the mass media, she charts the pursuit of the “normal” through thematic chapters on the body, character, class, sexuality, and community. 

Creadick examines such evidence as the “Norm and Norma” models produced during the war by sexologists and anthropologists—statistical composites of “normal” American bodies. In 1945, as thousands of Ohio women signed up for a Norma Look-Alike contest, a “Harvard Study of Normal Men” sought to define the typical American male according to specific criteria, from body shape to upbringing to blood pressure. By the early 1950s, the “man in the gray flannel suit” had come to symbolize what some regarded as the stultifying sameness of the “normalized” middle class. Meanwhile, novels such as From Here to Eternity and Peyton Place both supported and challenged normative ideas about gender, race, and sexuality, even as they worked to critique the postwar culture of surveillance—watching and being watched—through which normalizing power functioned. 

As efforts to define normality became increasingly personal, the tensions em-bedded in its binary logic multiplied: Was normal descriptive of an average or prescriptive of an ideal? In the end, Creadick shows, a variety of statistics, assumptions, and aspirations converged to recast “normality” not as something innate or inborn, but rather as a quality to be actively pursued—a standard at once highly seductive and impossible to achieve because it required becoming perfectly average.

Cincinnati's East End river community has been home to generations of working-class people. This racially mixed community has roots that reach back as far as seven generations. But the community is vulnerable. Developers bulldoze "raggedy" but affordable housing to build upscale condos, even as East Enders fight to preserve the community by participating in urban development planning controlled by powerful outsiders.

This book portrays how East Enders practice the preservation of community. Drawing on more than six years of anthropological research and advocacy in the East End, Rhoda Halperin argues for redefining community not merely as a place, but as a set of culturally embedded and class-marked practices that give priority to caring for children and the elderly, procuring livelihood, and providing support for family, friends, and neighbors. These practices create the structures of community within the larger urban power structure.

Halperin uses different genres to weave the voices of East Enders throughout the book. Poems and narratives offer poignant insights into the daily struggles against impersonal market forces that work against the struggle for livelihood. This firsthand account questions commonly held assumptions about working-class people. In a fresh way, it reveals the cultural construction of marginality, from the viewpoints of both "real East Enders" and the urban power structure.