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Bill Veeck was an inspired team builder, a consummate showman, and one of the greatest baseball men ever involved in the game. His classic autobiography, written with the talented sportswriter Ed Linn, is an uproarious book packed with information about the history of baseball and tales of players and owners, including some of the most entertaining stories in all of sports literature.

The creation and development of the Razorback Sports Network not only helped to build a loyal following for the Razorbacks, but also forged a close identification among Razorback fans with broadcasters such as Paul Eels and Bud Campbell, who became "voices of the Razorbacks." A sense of kinship developed within the audience, and the broadcasts of Razorback sports have become an integral part of the state's culture.