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Although Portland, Oregon, is sometimes called “America’s Whitest city,” Black residents who grew up there made it their own. The neighborhoods of Northeast Portland, also called “Albina,” were a haven for and a hub of Black community life. But between 1990 and 2010, Albina changed dramatically—it became majority White.
 
In We Belong Here, sociologist Shani Adia Evans offers an intimate look at gentrification from the inside, documenting the reactions of Albina residents as the racial demographics of their neighborhood shift. As White culture becomes centered in Northeast, Black residents recount their experiences with what Evans refers to as “White watching,” the questioning look on the faces of White people they encounter, which conveys an exclusionary message: “What are you doing here?” This, Evans shows, is a prime example of what she calls “White spacemaking”: the establishment of White space—spaces in which Whiteness is assumed to be the norm and non-Whites are treated with suspicion—in formerly non-White neighborhoods. Evans also documents Black residents’ efforts to create and maintain places for Black belonging in White-dominated Portland. While gentrification typically describes socioeconomic changes that may have racial implications, White spacemaking allows us to understand racism as a primary mechanism of neighborhood change. We Belong Here illuminates why gentrification and White spacemaking should be examined as intersecting, but not interchangeable, processes of neighborhood change.

Austin, Texas, at the beginning of the twenty-first century, is experiencing one of the most dynamic periods in its history. Wedged between homogenizing growth and a long tradition of rebellious nonconformity, many Austinites feel that they are in the midst of a battle for the city's soul.

From this struggle, a movement has emerged as a form of resistance to the rapid urban transformation brought about in recent years: "Keep Austin Weird" originated in 2000 as a grassroots expression of place attachment and anti-commercialization. Its popularity has led to its use as a rallying cry for local business, as a rhetorical tool by city governance, and now as the unofficial civic motto for a city experiencing rapid growth and transformation.

By using "Keep Austin Weird" as a central focus, Joshua Long explores the links between sense of place, consumption patterns, sustainable development, and urban politics in Austin. Research on this phenomenon considers the strong influence of the "Creative Class" thesis on Smart Growth strategies, gentrification, income inequality, and social polarization made popular by the works of Richard Florida. This study is highly applicable to several emerging "Creative Cities," but holds special significance for the city considered the greatest creative success story, Austin.