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95 books match the query 'Social media' and 3 start with w

cover of Why We Can't Have Nice Things: Social Media’s Influence on Fashion, Ethics, and Property

Why We Can't Have Nice Things

Social Media’s Influence on Fashion, Ethics, and Property

Minh-Ha T. Pham

Duke University Press, 2022

In 2016, social media users in Thailand called out the Paris-based luxury fashion house Balenciaga for copying the popular Thai “rainbow bag,” using Balenciaga’s hashtags to circulate memes revealing the source of the bags’ design. In Why We Can’t Have Nice Things Minh-Ha T. Pham examines the way social media users monitor the fashion market for the appearance of knockoff fashion, design theft, and plagiarism. Tracing the history of fashion antipiracy efforts back to the 1930s, she foregrounds the work of policing that has been tacitly outsourced to social media. Despite the social media concern for ethical fashion and consumption and the good intentions behind design policing, Pham shows that it has ironically deepened forms of social and market inequality, as it relies on and reinforces racist and colonial norms and ideas about what constitutes copying and what counts as creativity. These struggles over ethical fashion and intellectual property, Pham demonstrates, constitute deeper struggles over the colonial legacies of cultural property in digital and global economies.
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cover of Wired TV: Laboring Over an Interactive Future

Wired TV

Laboring Over an Interactive Future

Mann, Denise

Rutgers University Press, 2014

This collection looks at the post–network television industry’s heady experiments with new forms of interactive storytelling—or wired TV—that took place from 2005 to 2010 as the networks responded to the introduction of broadband into the majority of homes and the proliferation of popular, participatory Web 2.0 companies like Facebook, YouTube, and Twitter.

Contributors address a wide range of issues, from the networks’ sporadic efforts to engage fans using transmedia storytelling to the production inefficiencies that continue to dog network television to the impact of multimedia convergence and multinational, corporate conglomeration on entrepreneurial creativity. With essays from such top scholars as Henry Jenkins, John T. Caldwell, and Jonathan Gray and from new and exciting voices emerging in this field, Wired TV elucidates the myriad new digital threats and the equal number of digital opportunities that have become part and parcel of today’s post-network era. Readers will quickly recognize the familiar television franchises on which the contributors focus— including Lost, The Office, Entourage, Battlestar Gallactica, The L Word, and Heroes—in order to reveal their impact on an industry in transition.

While it is not easy for vast bureaucracies to change course, executives from key network divisions engaged in an unprecedented period of innovation and collaboration with four important groups: members of the Hollywood creative community who wanted to expand television’s storytelling worlds and marketing capabilities by incorporating social media; members of the Silicon Valley tech community who were keen to rethink television distribution for the digital era; members of the Madison Avenue advertising community who were eager to rethink ad-supported content; and fans who were enthusiastic and willing to use social media story extensions to proselytize on behalf of a favorite network series.

In the aftermath of the lengthy Writers Guild of America strike of 2007/2008, the networks clamped down on such collaborations and began to reclaim control over their operations, locking themselves back into an aging system of interconnected bureaucracies, entrenched hierarchies, and traditional partners from the past. What’s next for the future of the television industry? Stay tuned—or at least online.

Contributors: Vincent Brook, Will Brooker, John T. Caldwell, M. J. Clarke, Jonathan Gray, Henry Jenkins, Derek Johnson, Robert V. Kozinets, Denise Mann, Katynka Z. Martínez, and Julie Levin Russo

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cover of Writing on the Social Network: Digital Literacy Practices in Social Media's First Decade

Writing on the Social Network

Digital Literacy Practices in Social Media's First Decade

Amber M. Buck

Utah State University Press, 2023

Writing on the Social Network builds upon traditions in longitudinal writing research to present a longer view of the impact of social media technologies on individuals’ literacy practices. Amber M. Buck considers user experiences and digital literacy practices that developed on these platforms in the first decade of social media and calls for a larger acknowledgment of social network sites as locations where individuals engage in sophisticated and literate activity.
 
Through qualitative case study research, Buck explores how literate activities on social network sites coalesced around three areas crucial for writing in digital environments: (1) a heightened awareness of audience and an ability to tailor messages to specific audiences; (2) an understanding of how personal data is collected and circulated in online spaces; and (3) a means through which to use the first two skills for self-promotion and self-presentation in both personal and professional settings. She identifies several distinct literacy practices and strategies used by participants to communicate effectively and addresses how these strategies can help writing researchers and internet scholars understand the impact of social media’s first decade and can inform the ways they will research and understand social media’s second decade.
 
Social media platforms represent important locations where the different influences on writing become visible. Writing on the Social Network is a close study of the rich literate practices individuals have engaged in on social network sites over the last ten years that allows for a better understanding of the role social media plays in shaping digital literacy.
 
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