Results by title

In a society that breathlessly awaits “the new” in every medium, what happens to last year’s new? Ample critical energy has gone into the study of new media, genres, and communities. But what becomes of discarded media? In what manner do the products of technological change reappear as environmental problems, as “the new” in another part of the world, as collectibles, as memories, and as art?

Residual Media grapples with these questions and more in a wide-ranging and eclectic collection of essays. Beginning with how cultural change bumps along unevenly, dragging the familiar into novel contexts, the contributors examine how leftover artifacts can be rediscovered occupying space in storage sheds, traveling the globe, converting to alternative uses, and accumulating in landfills. By exploring reconfigured, renewed, recycled, neglected, abandoned, and trashed media, the essays here combine theoretical challenges to media history with ideas, technology, and uses that have been left behind.

From player pianos to vinyl records, and from the typewriter to the telephone, Residual Media is an innovative approach to the aging of culture and reveals that, ultimately, new cultural phenomena rely on encounters with the old.

Contributors: Jennifer Adams, DePauw U; Jody Berland, York U; Sue Currell, U of Sussex; Maria DiCenzo, Wilfrid Laurier U; Kate Egan, U of Wales; Lisa Gitelman, Catholic U; Alison Griffiths, CUNY; James Hamilton, U of Georgia; James Hay, U of Illinois—Champaign-Urbana; Michelle Henning, U of the West of England; Lisa Parks, UC Santa Barbara; Hillegonda C. Rietveld, South Bank U; Leila Ryan, McMaster U; John Davis, Alfred U; Collette Snowden, U of South Australia; Jonathan Sterne, McGill U; JoAnne Stober, National Archives, Canada; Will Straw, McGill U; Haidee Wasson, Concordia U.

Charles R. Acland is Professor and holds the Concordia University Research Chair in communications studies at Concordia University, Montreal.

In Screen Traffic, Charles R. Acland examines how, since the mid-1980s, the U.S. commercial movie business has altered conceptions of moviegoing both within the industry and among audiences. He shows how studios, in their increasing reliance on revenues from international audiences and from the ancillary markets of television, videotape, DVD, and pay-per-view, have cultivated an understanding of their commodities as mutating global products. Consequently, the cultural practice of moviegoing has changed significantly, as has the place of the cinema in relation to other sites of leisure.

Integrating film and cultural theory with close analysis of promotional materials, entertainment news, trade publications, and economic reports, Acland presents an array of evidence for the new understanding of movies and moviegoing that has developed within popular culture and the entertainment industry. In particular, he dissects a key development: the rise of the megaplex, characterized by large auditoriums, plentiful screens, and consumer activities other than film viewing. He traces its genesis from the re-entry of studios into the movie exhibition business in 1986 through 1998, when reports of the economic destabilization of exhibition began to surface, just as the rise of so-called e-cinema signaled another wave of change. Documenting the current tendency toward an accelerated cinema culture, one that appears to arrive simultaneously for everyone, everywhere, Screen Traffic unearths and critiques the corporate and cultural forces contributing to the “felt internationalism” of our global era.

Since the late 1950s, the idea that hidden, imperceptible messages could influence mass behavior has been debated, feared, and ridiculed. In Swift Viewing, Charles R. Acland reveals the secret story of subliminal influence, showing how an obscure concept from experimental psychology became a mainstream belief about our vulnerability to manipulation in an age of media clutter. He chronicles the enduring popularity of the dubious claims about subliminal influence, tracking their migration from nineteenth-century hypnotism to twentieth-century front-page news. His expansive history of popular concern about subliminal messages shows how the notion of “hidden persuaders” became a vernacular media critique, one reflecting anxiety about a rapidly expanding media environment. Through a deep archive of eclectic examples, including educational technology in the American classroom, mind-control tropes in science fiction, Marshall McLuhan’s media theories, and sensational claims in the late 1950s about subliminal advertising, Acland establishes the subliminal as both a product of and a balm for information overload.

By exploring the use of film in mid-twentieth-century institutions, including libraries, museums, classrooms, and professional organizations, the essays in Useful Cinema show how moving images became an ordinary feature of American life. In venues such as factories and community halls, people encountered industrial, educational, training, advertising, and other types of “useful cinema.” Screening these films transformed unlikely spaces, conveyed ideas, and produced subjects in the service of public and private aims. Such functional motion pictures helped to shape common sense about cinema’s place in contemporary life. Whether measured in terms of the number of films shown, the size of audiences, or the economic activity generated, the “non-theatrical sector” was a substantial and enduring parallel to the more spectacular realm of commercial film. In Useful Cinema, scholars examine organizations such as UNESCO, the YMCA, the Amateur Cinema League, and the Metropolitan Museum of Art. They also consider film exhibition sites in schools, businesses, and industries. As they expand understanding of this other American cinema, the contributors challenge preconceived notions about what cinema is.

Contributors. Charles R. Acland, Joseph Clark, Zoë Druick, Ronald Walter Greene, Alison Griffiths, Stephen Groening, Jennifer Horne, Kirsten Ostherr, Eric Smoodin, Charles Tepperman, Gregory A. Waller, Haidee Wasson. Michael Zryd