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2 books match the query 'Brainwashing'
A Cold War State of Mind
Brainwashing and Postwar American SocietyMatthew W. Dunne
University of Massachusetts Press, 2013
First popularized during the 1950s, the concept of “brainwashing” is often viewed as an example of Cold War paranoia, an amusing relic of a bygone era. Yet as Matthew W. Dunne shows in this study, over time brainwashing came to connote much more than a sinister form of Communist mind control, taking on broader cultural and political meanings.
Moving beyond well-known debates over Korean War POWs and iconic cultural texts like The Manchurian Candidate, Dunne explores the impact of the idea of brainwashing on popular concerns about freedom, individualism, loyalty, and trust in authority. By the late 1950s the concept had been appropriated into critiques of various aspects of American life such as an insistence on conformity, the alleged “softening” of American men, and rampant consumerism fueled by corporate advertising that used “hidden” or “subliminal” forms of persuasion. Because of these associations and growing anxieties about the potential misuse of psychology, concerns about brainwashing contributed to a new emphasis on individuality and skepticism toward authority in the 1960s. The notion even played an unusual role in the 1968 presidential race, when Republican frontrunner George Romney's claim that he had been “brainwashed” about the Vietnam War by the Johnson administration effectively destroyed his campaign.
In addition to analyzing the evolving meaning of brainwashing over an extended period of time, A Cold War State of Mind explores the class and gender implications of the idea, such as the assumption that working-class POWs were more susceptible to mind control and that women were more easily taken in by the manipulations of advertisers.
Human Programming
Brainwashing, Automatons, and American UnfreedomScott Selisker
University of Minnesota Press, 2016
Do our ways of talking about contemporary terrorism have a history in the science, technology, and culture of the Cold War? Human Programming explores this history in a groundbreaking work that draws connections across decades and throughout American culture, high and low. Scott Selisker argues that literary, cinematic, and scientific representations of the programmed mind have long shaped conversations in U.S. political culture about freedom and unfreedom, and about democracy and its enemies.
Selisker demonstrates how American conceptions of freedom and of humanity have changed in tandem with developments in science and technology, including media technology, cybernetics, behaviorist psychology, and sociology. Since World War II, propagandists, scientists, and creative artists have adapted visions of human programmability as they sought to imagine the psychological manipulation and institutional controls that could produce the inscrutable subjects of totalitarian states, cults, and terrorist cells. At the same time, writers across the political spectrum reimagined ideals of American freedom, democracy, and diversity by way of contrast with these posthuman specters of mental unfreedom. Images of such “human automatons” circulated in popular films, trials, travelogues, and the news media, giving form to the nebulous enemies of the postwar and contemporary United States: totalitarianism, communism, total institutions, cult extremism, and fundamentalist terrorism.
Ranging from discussions of The Manchurian Candidate and cyberpunk science fiction to the cases of Patty Hearst and the “American Taliban” John Walker Lindh, Human Programming opens new ways of understanding the intertwined roles of literature, film, science, and technology in American culture.