Results by title

Oildale native, Gerald Haslam, doesn’t like it when folks dismiss the Central Valley as boring and flat. In this collection of essays, he argues that it is California’s heartland and economic hub. In addition, the valley has produced a crop of gifted writers. These nineteen essays range from reminiscences of childhood and adolescence to a portrait of Mexican-Americans and their position in the Valley’s society to a moving essay about having the author’s aging father come to live with the family. Even if you have never lived in the Valley, reading this book will give you an entirely new perspective the next time you drive into it.

Frank Bergon’s astonishing portrayals of people in California’s San Joaquin Valley reveal a country where the culture of a vanishing West lives on in many twenty-first-century Westerners, despite the radical technological transformations around them. All are immigrants, migrants, their children, or their grandchildren whose lives intertwine with the author’s, including several races and ethnicities: Chicanos, Mexicans, African Americans, Italians, Asians, Native Americans, Scots-Irish descendants of Steinbeck’s Okies, and Basques of the author’s own heritage.

Bergon presents a powerful array of rural and small-town Westerners who often see themselves as part of a region and a way of life most Americans aren’t aware of or don’t understand, their voices unheard, their stories untold. In these essays, Westerners from the diverse heritage of the San Joaquin Valley include California’s legendary Fred Franzia, the maker of the world’s best-selling Charles Shaw wines dubbed “Two-Buck Chuck,” and Darrell Winfield, a Dust Bowl migrant and lifelong working cowboy who for more than thirty years reigned as the iconic Marlboro Man. Their voices help us understand the complexities of today’s rural West, where Old West values intersect with New West realities. This is the West (and America today)—a region in conflict with itself.