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The Cold War era spawned a host of anxieties in American society, and in response, Americans sought cultural institutions that reinforced their sense of national identity and held at bay their nagging insecurities. They saw football as a broad, though varied, embodiment of national values. College teams in particular were thought to exemplify the essence of America: strong men committed to hard work, teamwork, and overcoming pain. Toughness and defiance were primary virtues, and many found in the game an idealized American identity.

In this book, Kurt Kemper charts the steadily increasing investment of American national ideals in the presentation and interpretation of college football, beginning with a survey of the college game during World War II. From the Army-Navy game immediately before Pearl Harbor, through the gradual expansion of bowl games and television coverage, to the public debates over racially integrated teams, college football became ever more a playing field for competing national ideals. Americans utilized football as a cultural mechanism to magnify American distinctiveness in the face of Soviet gains, and they positioned the game as a cultural force that embodied toughness, discipline, self-deprivation, and other values deemed crucial to confront the Soviet challenge.

Americans applied the game in broad strokes to define an American way of life. They debated and interpreted issues such as segregation, free speech, and the role of the academy in the Cold War. College Football and American Culture in the Cold War Era offers a bold new contribution to our understanding of Americans' assumptions and uncertainties regarding the Cold War.

Winner of the 2014 North American Society for the Sociology of Sport (NASSS) Outstanding Book Award

The early Cold War (1947–1964) was a time of optimism in America. Flushed with confidence by the Second World War, many heralded the American Century and saw postwar affluence as proof that capitalism would solve want and poverty. Yet this period also filled people with anxiety. Beyond the specter of nuclear annihilation, the consumerism and affluence of capitalism’s success were seen as turning the sons of pioneers into couch potatoes.

In Discipline and Indulgence, Jeffrey Montez de Oca demonstrates how popular culture, especially college football, addressed capitalism’s contradictions by integrating men into the economy of the Cold War as workers, warriors, and consumers. In the dawning television age, college football provided a ritual and spectacle of the American way of life that anyone could participate in from the comfort of his own home. College football formed an ethical space of patriotic pageantry where men could produce themselves as citizens of the Cold War state. Based on a theoretically sophisticated analysis of Cold War media, Discipline and Indulgence assesses the period’s institutional linkage of sport, higher education, media, and militarism and finds the connections of contemporary sport media to today’s War on Terror.

From the game’s early days, college football and a strain of muscular Christianity built a mutually reinforcing culture that taught lessons in America’s dominant religious, gendered, and racial belief systems. Christians of many denominations embraced the game to shape and reshape their faith to meet the changing social demands of the twentieth century. Hunter M. Hampton analyzes the impact of football on Christian college campuses. Baptists and Latter-day Saints, Evangelicals and Roman Catholics sought spiritual and personal meaning on the gridiron. Fans watched the action to find God’s lessons for them. Wins and losses expressed the divine will while the game’s popularity offered a potent way to evangelize non-believers. Hampton also investigates the sport’s place in providing a stage for fostering Christian manhood, male community, gender dominance, and on-the-field displays of heroic savagery that served a higher purpose. Provocative and engaging, The Gridiron Gospel looks at the All-American fusion of physical and spiritual muscle.