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The intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy offers readers a history of the idea and a set of prescriptions for its future use.Kraidy analyzes the use of the concept of cultural mixture from the first century A.D. to its present application in the academy and the commercial press. The book's case studies build an argument for understanding the importance of the dynamics of communication, uneven power relationships, and political economy as well as culture, in situations of hybridity. Kraidy suggests a new framework he developed to study cultural mixture—called critical transculturalism—which uses hybridity as its core concept, but in addition, provides a practical method for examining how media and communication work in international contexts.

International communication as a field of inquiry is, in fact, not very “internationalized.” Rather, it has been taken as a conceptual extension or empirical application of U.S. communication, and much of the world outside the West has been socialized to adopt truncated versions of Pax Americana’s notion of international communication. At stake is the “subject position” of academic and cultural inquirers: Who gets to ask what kind of questions? It is important to note that the quest to establish universally valid “laws” of human society with little regard for cultural values and variations seems to be running out of steam. Many lines of intellectual development are reckoning with the important dimensions of empathetic understanding and subjective consciousness.

In an era of globalization, international communication constantly takes place across borders, defying sovereign control as it influences opinion. While diplomacy between states is the visible face of international relations, this “informal diplomacy” is usually less visible but no less powerful. Information politics can be found in propaganda, Internet politics, educational exchanges, tourism, and even popular film. 

The International Politics of Communication examines this informational dimension of international politics, investigating how information is generated, conveyed through channels, and directed specifically at audiences. While citizens are often portrayed as faithfully loyal supporters and beneficiaries of the modern nation-state—a fiction supported by passports, identification papers, and other notarized credentials—they are subject to the pulls of loyalty from transnational tribal affiliations, mythological and historical narratives of ethnicity, as well as the transcendental claims of religion and philosophy. Increasingly, social media also enchants non-state individuals, providing new virtual communities as the center of loyalties rather than national affiliations. By reinterpreting taken-for-granted concepts in journalism, media, political economy, nationalism, development, and propaganda as information politics, this book prepares serious-minded scholars, citizens, politicians, and social activists everywhere to understand the power plays in international communication and use alternatives to begin transforming power relations.