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Divine Signs is the concluding volume of the ethnographic trilogy about the communicative tensions in everyday American cultural life H. L. Goodall, Jr., began with Casing a Promised Land and continued with Living in the Rock n Roll Mystery.

In this final work, the terms for understanding these tensions are found in a historical and mythological drama featuring Power (as the embodiment of the modern), Other (as the embodiment of the postmodern), and Spirit (as the unifying power capable of connecting disparate selves to dangerously fragmented communities). For this study, the localized site of interpretation is in and around Pickens and Oconee Counties, South Carolina, where every day street signs, business advertisements on billboards, signs that announce church themes, Internet postings, and other forms of public communication that invite private meanings are read as rhetorical invitations to participate in these myths and mysteries.

Using themes discoverable in such public forms of communication, Goodall deconstructs a variety of communal experiences—from annual community celebrations to weekly therapy sessions in local beauty salons to the fall audience rituals of Clemson University football games—to gain a deeper appreciation of the unifying symbolic orders that enrich the interpretive possibilities of our lives and that serve as signs of our deeply spiritual connections to each other and to the planet.

In the last sections of the book, the interplays of Power, Other, and Spirit are read into and against a wide variety of everyday interpretive contexts, from Rush Limbaugh and talk radio to narratives about angels and stories about the transformative powers of spiritual practices in organizations. Goodall then asks the important question: Where are the themes of this mythological drama leading us? In the stunning conclusion, Goodall creates communicative, cultural, and spiritual challenges for us all.

Mystery, rather than “problem,” provides the con­text that the cultural ethnographer best uses to ap­proach the experience of both the living and the writ­ing of culture. In this work, H. L. Goodall, Jr., continues his discussion of the cultural ethnographer as detective through an investigation of what he calls the “rock n roll mystery.”

Using Bakhtin’s notion of “Carnival,” Goodall posi­tions rock n roll as an important aspect of the American cultural experience using its lyrics and rhythm as a force of resistance to the dominant bureaucratic order. He argues that interpretive eth­nography, where sentences use rhythms and emo­tions along with words to construct a work, parallels rock n roll in its creation of multiple voices strug­gling for creative and interpretive presence and space in the text. As there is no privileged text in the social life of rock n roll, there is no privileged voice in the writing of interpretive ethnography. It is, instead, a reading and writing method within the field of communication and the field of cultural studies that challenges the “existing wisdom.”

Goodall invites the reader to join him in the role of the detective who confronts, enters, and then participates in the mysteries of living. Through the use of his interpretive method, Goodall is able to move under the skin of experience to disclose the relationship among self, other(s), and context, an understanding only achieved by “going beneath the often cosmetic surfaces of cultural traffic to where symbols mingle with the driven stuff of life.” Be­cause the “stuff of life” is laid out on the pages of this book, Goodall’s text is as compelling as a good novel and in some ways more intimate.