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Congress is crippled by ideological conflict. The political parties are more polarized today than at any time since the Civil War. Americans disagree, fiercely, about just about everything, from terrorism and national security, to taxes and government spending, to immigration and gay marriage.
Well, American elites disagree fiercely. But average Americans do not. This, at least, was the position staked out by Philip Converse in his famous essay on belief systems, which drew on surveys carried out during the Eisenhower Era to conclude that most Americans were innocent of ideology. In Neither Liberal nor Conservative, Donald Kinder and

Nathan Kalmoe argue that ideological innocence applies nearly as well to the current state of American public opinion. Real liberals and real conservatives are found in impressive numbers only among those who are deeply engaged in political life. The ideological battles between American political elites show up as scattered skirmishes in the general public, if they show up at all.

If ideology is out of reach for all but a few who are deeply and seriously engaged in political life, how do Americans decide whom to elect president; whether affirmative action is good or bad? Kinder and Kalmoe offer a persuasive group-centered answer. Political preferences arise less from ideological differences than from the attachments and antagonisms of group life. 
 

Here is the unabridged version of the classic theoretical study of voting behavior, originally published in 1960. It is a standard reference in the field of electoral research, presenting formulations of the theoretical issues that have been the focus of scholarly publication. No single study matches the study of The American Voter.

This book is a companion piece to Sheldon and Moore's Indicators of Social Change. Whereas Indicators of Social Change was concerned with various kinds of "hard" data, typically sociostructural, this book is devoted chiefly to so-called "softer" data of a more social-psychological sort: the attitudes, expectations, aspirations, and values of the American population. The book deals with the meaning of change from two points of view. First, it is interested in the human meaning which people attribute to the complex social environment in which they find themselves; their understanding of group relations, the political process, and the consumer economy in which they participate. Secondly, it discusses the impact that the various alternatives offered by the environment have on the nature of their lives and the fulfillment of those lives. The twelve essays which make up the volume deal successively with the major domains of life. Each author sets forth an inclusive statement of the most significant dimensions of psychological change in a specific area of life, to review the state of present information, and to project the measurements needed to improve understanding of these changes in the future.

Considers how Americans define the quality of their life experiences, as expressed in their perceptions, evaluations, and satisfactions. Based on research conducted by the Institute for Social Research at the University of Michigan, the book uses data which are representative of the national population eighteen years of age and older, and employs the major social characteristics of class, age, education, and income. The authors cover such topics as the residential environment, the experience of work, marriage, and family life, and personal resources and competence. They also report on the situation of women and the quality of the life experience of black people.