Results by title

2 books match the query 'Duffy, Brooke Erin'

cover of Remake, Remodel: Women's Magazines in the Digital Age

Remake, Remodel

Women's Magazines in the Digital Age

Brooke Erin Duffy

University of Illinois Press, 2013

What is a magazine? For decades, women's magazines were regularly published, print-bound guidebooks aimed at neatly defined segments of the female audience. Crisp pages, a well-composed visual aesthetic, an intimate tone, and a distinctive editorial voice were among the hallmarks of women's glossies up through the turn of this century. Yet amidst an era of convergent media technologies, participatory culture, and new demands from advertisers, questions about the identity of women's magazines have been cast up for reflection.
 
Remake, Remodel: Women's Magazines in the Digital Age offers a unique glimpse inside the industry and reveals how executives and content creators are remaking their roles, their audiences, and their products at this critical historic juncture. Through in-depth interviews with women's magazine producers, an examination of hundreds of trade press reports, and in-person observations at industry summits, Brooke Erin Duffy chronicles a fascinating shift in print culture and technology from the magazine as object to the magazine as brand. She draws on these findings to contribute to timely debates about media producers' labor conditions, workplace hierarchies, and creative processes in light of transformed technologies and media economies.
[more]
cover of The Visibility Bind: Being Seen, Getting Paid, and Paying the Price of Social Media Success

The Visibility Bind

Being Seen, Getting Paid, and Paying the Price of Social Media Success

Brooke Erin Duffy

University of Chicago Press, 0

A revelatory look at the people, platforms, and power struggles shaping work in the creator economy. 

More than two decades after YouTube first invited scrappy amateurs to “broadcast yourself,” social media content creation has transformed into one of the fastest growing labor markets. Today, some two hundred million people work as platform-dependent content creators, influencers, or streamers. Social media platforms boldly tout the rewards of the digital creator economy: independence, flexibility, and the chance to convert one’s ingenuity into cash. Yet the image of work in this entrepreneurial Promised Land conceals a starker reality—one marked by labor precarity, exploitation, and entrenched structural inequalities.  

In this essential work, award-winning communication scholar Brooke Erin Duffy analyzes the paradox of the “visibility bind.” On the one hand, labor devaluation and algorithmic suppression—where unseen forces and so-called “shadowbans” bury worker output—threaten to render creators invisible. On the other, excessive visibility introduces harms of its own, from scrutiny and surveillance to networked harassment. For creators at the margins—among them, creators of color, LGBTQ+ voices, and disability advocates—the bind is especially pronounced, belying the promise of a talent meritocracy. 

Drawing on extensive, in-depth interviews and more than a decade of insight, Duffy situates creators’ experiences within the broader landscapes of self-commodification and platform capitalism. But while platforms hold immense power to structure the pathways to success, creators and influencers wield newfound sway in this high-stakes visibility game. They are organizing, building solidarity, and experimenting with new forms of labor consciousness.

Refuting conventional wisdom about creator careers, Duffy illuminates the hidden labor dynamics for a class of workers shaping everything from culture and commerce to civil liberties and geopolitical conflict. The Visibility Bind reveals the price and perils for anyone who “puts themselves out there.”

[more]