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Before massive deforestation began in the 1960s, the Lacandón jungle, which lies on the border of Mexico and Guatemala, was part of the largest tropical rain forest north of the Amazon. The destruction of the Lacandón occurred with little attention from the international press—until January 1, 1994, when a group of armed Maya rebels led by a charismatic spokesperson who called himself Subcomandante Marcos emerged from jungle communities and briefly occupied several towns in the Mexican state of Chiapas. These rebels, known as the Zapatista National Liberation Army, became front-page news around the globe, and they used their notoriety to issue rhetorically powerful communiqués that denounced political corruption, the Mexican government’s treatment of indigenous peoples, and the negative impact of globalization. As Brian Gollnick reveals, the Zapatista communiqués had deeper roots in the Mayan rain forest than Westerners realized—and he points out that the very idea of the jungle is also deeply rooted, though in different ways, in the Western imagination. Gollnick draws on theoretical innovations offered by subaltern studies to discover “oral traces” left by indigenous inhabitants in dominant cultural productions. He explores both how the jungle region and its inhabitants have been represented in literary writings from the time of the Spanish conquest to the present and how the indigenous people have represented themselves in such works, including post-colonial and anti-colonial narratives, poetry, video, and photography. His goal is to show how popular and elite cultures have interacted in creating depictions of life in the rain forest and to offer new critical vocabularies for analyzing forms of cross-cultural expression.

Subcommander Marcos made his debut on the world stage on January 1, 1994, the day the North American Free Trade Agreement took effect. At dawn, from a town-hall balcony he announced that the Zapatista Army of National Liberation had seized several towns in the Mexican state of Chiapas in rebellion against the government; by sunset Marcos was on his way to becoming the most famous guerrilla leader since Che Guevara. Subsequently, through a succession of interviews, communiqués, and public spectacles, the Subcommander emerged as a charismatic spokesperson for the indigenous Zapatista uprising and a rallying figure in the international anti-globalization movement.

In this, the first English-language biography of Subcommander Marcos, Nick Henck describes the thought, leadership, and personality of this charismatic rebel spokesperson. He traces Marcos’s development from his provincial middle-class upbringing, through his academic career and immersion in the clandestine world of armed guerrillas, to his emergence as the iconic Subcommander. Henck reflects on what motivated an urbane university professor to reject a life of comfort in Mexico City in favor of one of hardship as a guerrilla in the mountainous jungles of Chiapas, and he examines how Marcos became a conduit through which impoverished indigenous Mexicans could communicate with the world.

Henck fully explores both the rebel leader’s renowned media savvy and his equally important flexibility of mind. He shows how Marcos’s speeches and extensive writings demonstrate not only the Subcommander’s erudition but also his rejection of Marxist dogmatism. Finally, Henck contextualizes Marcos, locating him firmly within the Latin American guerrilla tradition.