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"This investigation tries to understand why many Evangelical pastors were blamed for endorsing Trump when, in fact, most did not. This book joins other attempts by scholars and journalists to analyze the relationship between Trump and Evangelicals. Recommended.” —CHOICE

Tracing the digital narratives that shaped evangelical identity in a pivotal political moment.

As a political constituency, white conservative evangelicals are generally portrayed as easy to dupe, disposed to vote against their own interests, and prone to intolerance and knee-jerk reactions. In Decoding the Digital Church: Evangelical Storytelling and the Election of Donald J. Trump, Stephanie A. Martin challenges this assumption and moves beyond these overused stereotypes to develop a refined explanation for this constituency’s voting behavior.

This volume offers a fresh perspective on the study of religion and politics and stems from the author’s personal interest in the ways her experiences with believers differ from how scholars often frame this group’s rationale and behaviors. To address this disparity, Martin examines sermons, drawing on her expertise in rhetoric and communication studies with the benefits of ethnographic research in an innovative hybrid approach she terms a “digital rhetorical ethnography.” Martin’s thorough research surveys more than 150 online sermons from America’s largest evangelical megachurches in 37 different states. Through listening closely to the words of the pastors who lead these conservative congregations, Martin describes a gentler discourse less obsessed with issues like abortion or marriage equality than stereotypes of evangelicals might suggest. Instead, the politicaleconomic sermons and stories from pastors encourage true believers
to remember the exceptional nature of the nation’s founding while also deemphasizing how much American citizenship really means.

Martin grapples with and pays serious, scholarly attention to a seeming contradiction: while the large majority of white conservative evangelicals voted in 2016 for Donald J. Trump, Martin shows that many of their pastors were deeply concerned about the candidate, the divisive nature of the campaign, and the potential effect of the race on their congregants’ devotion to democratic process itself. In-depth chapters provide a fuller analysis of our current political climate, recapping previous scholarship on the history of this growing divide and establishing the groundwork to set up the dissonance between the political commitments of evangelicals and their faith that the rhetorical ethnography addresses.

A comprehensive study of evangelical magazine discourse during the 1970s and 1980s and how it navigated and sustained religious convictions in a time of dramatic social change

The 1970s and 1980s were a tumultuous period in US history. In tandem with a dramatic political shift to the right, evangelicalism also entered the public discourse as a distinct religious movement and was immediately besieged by cultural appropriations and internal fragmentations. Americans in general and evangelicals in particular grappled with issues and ideas such as feminism, abortion, birth control, and restructuring traditional roles for women and the family. During this time, there was a surge in readership for evangelical periodicals such as Christianity Today, Moody Monthly, Eternity, and Post-Americans/Sojourners as well as the feminist newsletter Daughters of Sarah.

While each of these magazines—and other publications and media—contributed to and participated in the overall dissemination of evangelical ideology, they also had their own outlooks and political leanings concerning hot-button issues. In Evangelical News: Politics, Gender, and Bioethics in Conservative Christian Magazines of the 1970s and 1980s, Anja-Maria Bassimir presents a nuanced view of evangelicalism in the late twentieth century through the lens of the movement’s own media.

Bassimir argues that community can be produced in discourse, especially when shared rhetoric, concepts, and perspectives signal belonging. To accomplish this, Evangelical News traces the emergence of evangelical social and political awareness in the 1970s to the height of its power as a political program. The chapters investigate such topics as how evangelicals reenvisioned gender norms and relations in light of the feminist movement, the use of childhood as a symbol of unspoiled innocence, and the place of evangelicals as political actors.


 

Step into the South’s brush arbors and piney woods where faith runs deep, stories run wild, and the old-time camp meeting was anything but quiet.

Praying in Pine Straw immerses readers in the raw, rollicking, and deeply human world of Alabama’s camp meetings—a Southern tradition where fire-and-brimstone preaching echoed through pine forests and where faith was often accompanied by contradiction. From “treeing the Devil” to “holy laughter,” these revivals blended heartfelt worship with all the complications of human nature. Mule-drawn wagons brought the faithful to rustic camps, where gospel fervor mingled with whiskey traders, local politicians, and opportunists of every kind. Preachers thundered against sin—even as they sometimes flirted with it themselves.

Robert C. Morgan offers a textured portrait of camp meetings as both spiritual experience and cultural spectacle, reviving a Southern tradition that flourished from the late nineteenth to mid-twentieth centuries. With a blend of humor and keen insight, Praying in the Pine Straw unveils the enduring contradictions of “old-time religion” and its significant influence on Southern culture and faith—a legacy that is both treasured and complex.

Winner of the Anne Bolin & Gil Herdt Book Prize from the Human Sexuality and Anthropology Interest Group (HSAIG)

The Divine Institution provides an account of how a theology of the family came to dominate a white evangelical tradition in the post-civil rights movement United States, providing a theological corollary to Religious Right politics.

This tradition inherently enforces racial inequality in that it draws moral, religious, and political attention away from problems of racial and economic structural oppression, explaining all social problems as a failure of the individual to achieve the strong gender and sexual identities that ground the nuclear family. The consequences of this theology are both personal suffering for individuals who cannot measure up to prescribed gender and sexual roles, and political support for conservative government policies. Exposure to experiences that undermine the idea that an emphasis on the family is the solution to all social problems is causing a younger generation of white evangelicals to shift away from this narrow theological emphasis and toward a more social justice-oriented theology. The material and political effects of this shift remain to be seen.

Robert H. Schuller’s ministry—including the architectural wonder of the Crystal Cathedral and the polished television broadcast of Hour of Power—cast a broad shadow over American Christianity. Pastors flocked to Southern California to learn Schuller’s techniques. The President of United States invited him sit prominently next to the First Lady at the State of the Union Address. Muhammad Ali asked for the pastor’s autograph. It seemed as if Schuller may have started a second Reformation. And then it all went away. As Schuller’s ministry wrestled with internal turmoil and bankruptcy, his emulators—including Rick Warren, Bill Hybels, and Joel Osteen— nurtured megachurches that seemed to sweep away the Crystal Cathedral as a relic of the twentieth century. How did it come to this?

Certainly, all churches depend on a mix of constituents, charisma, and capital, yet the size and ambition of large churches like Schuller’s Crystal Cathedral exert enormous organizational pressures to continue the flow of people committed to the congregation, to reinforce the spark of charismatic excitement generated by high-profile pastors, and to develop fresh flows of capital funding for maintenance of old projects and launching new initiatives. The constant attention to expand constituencies, boost charisma, and stimulate capital among megachurches produces an especially burdensome strain on their leaders. By orienting an approach to the collapse of the Crystal Cathedral on these three core elements—constituency, charisma, and capital—The Glass Church demonstrates how congregational fragility is greatly accentuated in larger churches, a notion we label megachurch strain, such that the threat of implosion is significantly accentuated by any failures to properly calibrate the inter-relationship among these elements.