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A surprising look at the big business of owning small businesses and what America’s franchise economy means for its workers.

Walk into a McDonald’s anywhere in the United States, and it will be identical to every other McDonald’s in the country. Yet, that particular store is almost certainly owned and operated by an “independent” franchisee. While McDonald’s presents an image of centralized uniformity to the consumer, it shows a different face to the small business owners operating its stores under its control and the workers preparing its product to its standards. How then does McDonald’s—and its big business peers—manage to be two things at once?

In this revelatory work, economist Brian Callaci shows how franchisors have altered the legal treatment of corporations in their favor through a decades-long crusade of lobbying and litigation. Their efforts subsequently unleashed a slew of legal and economic sins upon the US economy and labor force, allowing multinational corporations to control continent-spanning empires while outsourcing employment and scapegoating legal responsibilities onto small businesses. The result: the unfettered growth of some of America’s most recognizable businesses, at the aggregate expense of America’s workers.

Remarkable in both its scale and synthesis, Callaci’s story is the first chronicle of this business movement—initially resisted by US courts before experiencing a dramatic reversal of fortune after decades of campaigning by some of America’s most established entrepreneurs. An urgent and erudite history, Chains of Command reveals how the US labor market was tamed one small business at a time.

A personal account by a war historian and adoptee who discovers his biological father was a famous Marine combat photographer in Vietnam.
 
Robert K. Brigham has had a substantial career as a historian of the Vietnam War, with a hand in nine books, a documentary, public history projects, and more. While many a historian has felt compelled at some point to write about a subject close to them personally, Brigham did not think he was doing that. But, at age fifty-eight, Brigham, who had long known he was adopted, discovered that he’d improbably and unknowingly been studying and talking about his biological father for decades. That man, Bruce Atwell, was a Marine Corps photographer who took some of that war’s most indelible and widely reproduced pictures. Brigham had used those images over and over again in decades’ worth of classes and public lectures, never knowing the truth.
 
Both Brigham and Atwell were products of the American foster care and adoption system, and both were defined professionally by Vietnam. In a story shot through with echoes and shadows, Brigham not only reveals his own history as an adoptee but opens a startlingly fresh vantage on the fragility of American families; the power of social norms and taboos to shape lives; and the forces that inequitably disrupt families, not least of them war. The result is an accessible and moving book that is at once both a powerful personal story and an illuminating social critique.

 

A personal account by a war historian and adoptee who discovers his biological father was a famous Marine combat photographer in Vietnam.
 
Robert K. Brigham has had a substantial career as a historian of the Vietnam War, with a hand in nine books, a documentary, public history projects, and more. While many a historian has felt compelled at some point to write about a subject close to them personally, Brigham did not think he was doing that. But, at age fifty-eight, Brigham, who had long known he was adopted, discovered that he’d improbably and unknowingly been studying and talking about his biological father for decades. That man, Bruce Atwell, was a Marine Corps photographer who took some of that war’s most indelible and widely reproduced pictures. Brigham had used those images over and over again in decades’ worth of classes and public lectures, never knowing the truth.
 
Both Brigham and Atwell were products of the American foster care and adoption system, and both were defined professionally by Vietnam. In a story shot through with echoes and shadows, Brigham not only reveals his own history as an adoptee but opens a startlingly fresh vantage on the fragility of American families; the power of social norms and taboos to shape lives; and the forces that inequitably disrupt families, not least of them war. The result is an accessible and moving book that is at once both a powerful personal story and an illuminating social critique.