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Philosophical reflections on the relations between nature and culture

In Natural:Mind, published for the first time in São Paulo, Brazil, in 1979, Vilém Flusser investigates the paradoxical connection between the concepts of nature and culture through a lively para-phenomenological analysis of natural and cultural phenomena. Can culture be considered natural and nature considered cultural? If culture is our natural habitat then do we not inhabit nature? These are only some of the questions that are raised in Natural:Mind in order to examine our continual redefinition of both terms and what that means for us existentially.

Always applying his fluid and imagistic Husserlian style of phenomenology, Flusser explores different perspectives and relations of items from everyday life. The book is composed of a series of essays based on close observations of familiar objects such as paths, valleys, cows, meadows, trees, fingers, grass, the moon, and buttons. By focusing on things we mostly take for granted, he manages not only to reveal some aspects of their real and obscured nature but also to radically change how we look at them. The ordinary cow will never be seen in the same way again.

A fascinating exploration into the early work of the celebrated philosopher of media culture and technology, Vilém Flusser

In 1939, a young Vilém Flusser faced the Nazi invasion of his hometown of Prague. He escaped with his wife to Brazil, taking with him only two books: a small Jewish prayer book and Goethe’s Faust. Twenty-six years later, in 1965, Flusser would publish The History of the Devil, and it is the essence of those two books that haunts his own. From that time his life as a philosopher was born. While Flusser would later garner attention in Europe and elsewhere as a thinker of media culture, The History of the Devil is considered by many to be his first significant work, containing nascent forms of the main themes that would come to preoccupy him over the following decades.

In The History of the Devil, Flusser frames the human situation from a pseudo-religious point of view. The phenomenal world, or “reality” in a general sense, is identified as the “Devil,” and that which transcends phenomena, or the philosophers’ and theologians’ “reality,” is identified as “God.” Referencing Wittgenstein’s Tractatus Logico-Philosophicus in its structure, Flusser provocatively leads the reader through an existential exploration of nothingness as the bedrock of reality, where “phenomenon” and “transcendence,” “Devil” and “God” become fused and confused. So radically confused, in fact, that Flusser suggests we abandon the quotation marks from the terms “Devil” and “God.” At this moment of abysmal confusion, and of the downfall of all values, we must make the existential decisions that give direction to our lives.