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Examining Netflix’s global influence through its complex global-local dynamics in Korean media.

Korea is a global entertainment powerhouse, thanks in no small part to Netflix. Analyzing the artistry and industry behind Netflix-produced Korean hits like Squid Game, The Glory, and Narco-Saints, Benjamin Han argues that Korea is ground zero for an emerging “Netflix Paradigm.” The US-based streaming platform generates massive profits by erasing boundaries of foreign and domestic production, even as it underscores the resilience of the national media within global popular culture.

Beyond Squid Game breaks down the intricate and often ambivalent relationship between Netflix and the Korean media business, drawing on interviews with creative workers navigating the streaming giant’s ever-increasing economic and cultural power. Challenging narratives that present Netflix as a revolutionary disruptor, Han shows how the company has replicated abroad the precarious labor conditions and tensions over intellectual property from which US studios have long benefited. At the same time, Beyond Squid Game underscores the complex dynamics of a globalized media industry in which cultural imperialism thrives on localization and perceived authenticity.

Based on a series of case studies of globally distributed media and their reception in different parts of the world, Imagining the Global reflects on what contemporary global culture can teach us about transnational cultural dynamics in the 21st century. A focused multisited cultural analysis that reflects on the symbiotic relationship between the local, the national, and the global, it also explores how individuals’ consumption of global media shapes their imagination of both faraway places and their own local lives. Chosen for their continuing influence, historical relationships, and different geopolitical positions, the case sites of France, Japan, and the United States provide opportunities to move beyond common dichotomies between East and West, or United States and “the rest.” From a theoretical point of view, Imagining the Global endeavors to answer the question of how one locale can help us understand another locale. Drawing from a wealth of primary sources—several years of fieldwork; extensive participant observation; more than 80 formal interviews with some 160 media consumers (and occasionally producers) in France, Japan, and the United States; and analyses of media in different languages—author Fabienne Darling-Wolf considers how global culture intersects with other significant identity factors, including gender, race, class, and geography. Imagining the Global investigates who gets to participate in and who gets excluded from global media representation, as well as how and why the distinction matters.

Media Travels: Toward An Atlas of Global Media fills a significant gap in global media scholarship by offering short, readable articles covering different types of media from around the world. Through careful and informed analysis, these eleven accessibly written chapters illustrate the particularities of different media practices and situate them within social, historical, and geographical contexts. Examples range from South African video games to Korean TV series popular in Latin America to Indigenous film and media from the US and Canada.

Media studies courses, particularly introductory courses, are often narrowly focused on US and Western European canons. Instructors for introductory media studies courses wishing to expand the offerings in their curricula will find in these essays new ways of approaching foundational concepts and issues in the field, including globalization, social difference, and diverse media cultures. Scholars wishing to expand their research into specific media forms or representational issues can also turn to these case studies for approaches from beyond the US. By including a variety of media and several geographical areas, the collection introduces readers to the formal, technological, and cultural diversity of global media studies.

Edited by Juan Llamas-Rodriguez with contributions from Anthony Adah and Añulika Agina, Maria Corrigan, Benjamin Han, Anna Shah Hoque, Meryem Kamil, Angelica Marie Lawson, Lilia Adriana Perez Limon, Sonia Robles, Kuhu Tanvir, David Tenorio, and Rachel van der Merwe.

The end of apartheid brought South Africa into the global media environment. Outside companies invested in the nation's newspapers while South African conglomerates pursued lucrative tech ventures and communication markets around the world. Many observers viewed the rapid development of South African media as a roadmap from authoritarianism to global modernity.

Herman Wasserman analyzes the debates surrounding South Africa's new media presence against the backdrop of rapidly changing geopolitics. His exploration reveals how South African disputes regarding access to, and representation in, the media reflect the domination and inequality in the global communication sphere. Optimists see post-apartheid media as providing a vital space that encourages exchanges of opinion in a young democracy. Critics argue the public sphere mirrors South Africa's past divisions and privileges the viewpoints of the elite. Wasserman delves into the ways these simplistic narratives obscure the country's internal tensions, conflicts, and paradoxes even as he charts the diverse nature of South African entry into the global arena.

For many Koreans, Latin America is foreign and unfamiliar, but popular television shows have generated considerable interest in this region of the Global South. In Reckoning with the World, Benjamin Han explores this phenomenon by providing a close reading of Korean TV programs that take place, are shot in, or depict Latin America. These dramas, reality shows, and travel documentaries present South Koreans with an understanding of themselves by projecting an illusion of difference that underscores themes of identity, race, and modernity.

Historical dramas like The Land of Humans, about Korean migrants in Mexico, consider diasporic identity and nationalism, while the fantasy series Secret Garden explores issues of modernity. In addition, the TV drama Encounter and the entertainment show Traveler contrast the cultures of global Korea with Cuba. As these programs create appealing storytelling, characters, and aesthetics, they inspire and resonate with audiences and fans across the globe. However, Korean television’s imaginary of Latin America is not about its investment in fostering greater interculturality with Latin American nations and their cultures but instead projects a façade of progressive racial and cultural politics shaping Korea’s reckoning with the world.

Today's global media sustains a potent new environmental consciousness. Paradoxically, it also serves as a far-reaching platform that promotes the unsustainable consumption ravaging our planet. Patrick Murphy musters theory, fieldwork, and empirical research to map how the media communicates today's many distinct, competing, and even antagonistic environmental discourses.

The media draws the cultural boundaries of our environmental imagination--and influences just who benefits. Murphy's analysis emphasizes social context, institutional alignments, and commercial media's ways of rendering discussion. He identifies and examines key terms, phrases, and metaphors as well as the ways consumers are presented with ideas like agency and the place of nature. What emerges is the link between pervasive messaging and an "environment" conjured by our media-saturated social imagination. As the author shows, today's complex, integrated media networks shape, frame, and deliver many of our underlying ideas about the environment. Increasingly--and ominously--individuals and communities experience these ideas not only in the developed world but in the increasingly consumption-oriented Global South.