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A preeminent critic maps the frontier of contemporary poetry.

In this book, Jerome McGann argues that contemporary language-oriented writing implies a marked change in the way we think about our poetic tradition on one hand and in the future of criticism on the other. He focuses on Walter Benjamin and Gertrude Stein as important intellectual resources because both see the history of poetry as a crisis of the present rather than as a legacy of the past. The crisis appears as a poetic deficit in contemporary culture, where values of politics and morality are judged prima facie more important than aesthetic values. McGann argues for the fundamental relevance of the aesthetic dimension and the contemporary relevance of cultural works of the past.

McGann moves through several broad categories in his examination of contemporary poetry, including the ways in which poetry must be abstract, change, and give pleasure. The author draws on sources ranging from the poetry of Bruce Andrews and Robert Duncan to Looney Tunes cartoons. The experimental move in contemporary poetry, McGann contends, is an emergency signal for readers and critics as much as it is for writers and poets, a signal that calls us to rethink the aesthetics of criticism. The interpretation of literary works has been dominated by enlightenment models—the expository essay and monograph—for almost two hundred years. With the emergence of new media, especially digital culture, the limitations of those models have grown increasingly apparent.

The Point Is To Change It explores alternative critical methods and provides a powerful call to reinvent our modes of investigation in order to escape the limitations of our inherited academic models. The goal of this process is to widen existing cracks or create new ones because, as McGann points out via the lyrics of Leonard Cohen, "That's how the light gets in."

Claiming that the scholarship and criticism of Romanticism and its works have for too long been dominated by a Romantic ideology—by an uncritical absorption in Romanticism's own self-representations—Jerome J. McGann presents a new, critical view of the subject that calls for a radically revisionary reading of Romanticism.

In the course of his study, McGann analyzes both the predominant theories of Romanticism (those deriving from Coleridge, Hegel, and Heine) and the products of its major English practitioners. Words worth, Coleridge, Shelley, and Byron are considered in greatest depth, but the entire movement is subjected to a searching critique. Arguing that poetry is produced and reproduced within concrete historical contexts and that criticism must take these contexts into account, McGann shows how the ideologies embodied in Romantic poetry and theory have shaped and distorted contemporary critical activities.

For Jerome McGann, the purpose of scholarship is to preserve and pass on cultural heritage, a feat accomplished through discussion among scholars and interested nonspecialists. In The Scholar’s Art, a collection of thirteen essays, McGann both addresses and exemplifies that discussion and the vocation it supports. 

Of particular interest to McGann is the demise of public discourse about poetry.  That poetry has become recondite is, to his mind, at once a problem for how scholars do their work and a general cultural emergency. The Scholar’s Art asks what could be gained by reimagining the way scholars have codified the literary and cultural history of the past two hundred years and goes on to provide a series of case studies that illustrate how scholarly method can help bring about such reimaginings.  McGann closes with a discussion of technology’s ability to harness the reimagination of cultural memory and concludes with exemplary acts of critical reflection. 

Astute observation from one of America’s most bracing and original commentators on the place of literature in twenty-first century culture, The Scholar’s Art proposes new ways—cultural, philological, and technological—to reimagine our literary past and future.