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A revealing and surprising origin story, showing how attempts to render human speech and language computable led from the era of big data to today’s AI.
 
Since the advent of computers, society has fantasized about conversing with machines. In this eye-opening book, technology expert Xiaochang Li shows readers how that dream both fueled the demand for data and set the stage for today’s generative AI. With original research and clear explanations, Li elucidates the origins of what’s known as natural language processing (NLP) and the heated twentieth-century debates between computer scientists, linguists, and communication engineers that shaped today’s technology. Starting with early devices that recorded, analyzed, and attempted to interpret human speech, she demonstrates how computer speech recognition, particularly efforts led by Bell Labs and IBM, advanced technology by deemphasizing linguistic meaning in favor of statistical prediction. In other words, researchers gradually abandoned systems that sought to understand human language, opting instead for work-arounds that simply predicted patterns in speech and text data. That solution became incredibly and surprisingly adaptable. As Li reveals, transforming linguistic questions into engineering ones ushered in the routine operation of search engines, spam filters, and the varied content sorting and recommendation mechanisms that regulate the access, circulation, and legitimacy of information across every platform. But this has all come at the cost of forever requiring copious and ever-growing amounts of new data.
 
At its core, Divination Engines illuminates how the artifacts of human communication—speech, text, and images—have become both the fodder for and products of computers. This connection between communication and computation, Li shows, has given rise to data-driven analytics, machine learning, and today’s algorithmic culture.

What kind of meaning can machines make—and why does it matter that it’s not the same as ours?

Anthropologist Paul Kockelman's Last Words offers a rigorous but accessible account of how large language models actually work—and why the meaning they produce is fundamentally different from human meaning-making. Drawing on the semiotics of C.S. Peirce, Kockelman’s witty and insightful pamphlet shows how LLMs are trained to predict word-word relations, not word-world relations, which explains both their uncanny fluency and their systematic blind spots. The result is a compact, essential guide to cutting through the hype: not a dismissal of AI, but a precise account of what it can and cannot do—and who profits from the confusion.
 

Organic gardening expert Howard Garrett offers step-by-step instructions for planting and maintaining lawns, golf courses, and other turf with organic methods that he has proven to be easier, less expensive, and less water-intensive than conventional lawn care.

A lush green lawn is one of the great pleasures of the natural world, whether it’s right outside your front door or on a majestic fairway at a legendary golf course. But anyone who has tried to grow the perfect lawn the conventional way knows it requires an endless cycle of watering and applying synthetic fertilizers and toxic chemical pesticides that costs a lot of money and kills all the life in the soil, on the surface, and on the grass. Fortunately, there’s a better way. Organic lawn care is not only healthier for the environment, it’s actually cheaper and less water-intensive, whether you’re managing a small yard or acres of turf.

In Organic Lawn Care: Growing Grass the Natural Way, Howard Garrett, the renowned “Dirt Doctor,” takes you step-by-step through creating and maintaining turf organically. He begins with the soil, showing you how to establish a healthy habitat for grass. Then he discusses a variety of turfgrasses, including Bermudagrass, bluegrass, buffalograss, fescue, ryegrass, St. Augustine, and zoysia. Garrett explains in detail how to establish and maintain a lawn, including planting, mowing, watering, fertilizing, composting, and managing weeds and pests. And he offers alternatives to lawn grasses and turf, describing the situations in which they might be your best choice.

Follow the program in Organic Lawn Care, and don’t be surprised when your water bill drops dramatically and your lawn or golf course is the best-looking one around.