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3 books match the query 'Pearce, W. Barnett'
Communication and the Human Condition
W. Barnett Pearce
Southern Illinois University Press, 1989
Starting with the premise that we live in communication (rather than standing outside communication and using it for secondary purposes), Pearce claims that people who live in various cultures and historical epochs not only communicate differently but experience different ways of being human because they communicate differently.
This century, he notes, ushered in the "communication revolution," the discovery that communication is far more important and central to the human condition than ever before realized. Essential to the communication revolution is the recognition that multiple forms of discourse exist in contemporary human society. Further, these forms of discourse are not benign; they comprise alternative ways of being human.
Thus communication theory must encompass all that it "means to live a life, the shape of social institutions and cultural traditions, the pragmatics of social action, and the poetics of social order."
Development as Communication
A Perspective on IndiaUma Narula
Southern Illinois University Press, 1986
This book applies a systematic communication theory to the 30-plus years of development experience in India.
Never before has development been treated from a communication perspective. This perspective demonstrates that the role of communication in development is not limited to the technology of satellites or to the economics of mass media; it is a way of thinking about the interaction among all agents involved.
The empirical data describe patterns of social realities, actions, and communication networks among planners, contact agents, and the masses in two Indian communities. The result is an analytical review of development theories and practice in India.
This study is practical as well as theoretical. The authors show how the theory of the “coordinated management of meaning” applies to large-scale social interactions. They also offer specific recommendations for Indian development planners.
Reagan and Public Discourse in America
Michael Weiler
University of Alabama Press, 1992
The authors show that more than any president since John F. Kennedy, Reagan’s influence flowed from his rhetorical practices. And he is remembered as having reversed certain trends and cast the U.S. on a new course. The contributors to this insightful collection of essays show that Reagan’s rhetorical tactics were matters of primary concern to his administration’s chief political strategists.