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The Popular Culture Association/American Culture Association found a fixed canon and revolutionized the study of the humanities and social sciences in the United States and around the world by making that canon fluid. The full ramifications of this revolt against traditional academia not finished nor fully understood. This is a record of the goals and accomplishments of the pioneers in this field. The essays recall the barriers that the first pop culture scholars faced and tracks their achievements.

The essays in this collection, written by some of the leading scholars in Popular Culture Studies, turn the page on the new millennium to see what are the directions of approach and the opportunities to be gained in recognition of the compelling need for studies in everyday cultures.