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12 books match the query 'Public Opinion Polling'

cover of America and the Blitz: The Shaping of US Public Opinion and Policy on Great Britain

America and the Blitz

The Shaping of US Public Opinion and Policy on Great Britain

Sean Dettman

University of Missouri Press, 2026

In this work, Sean Dettman traces an observable correlation over the course of late summer 1940 between the bombings of London and other UK cities and the changing attitude of the American people towards adopting a moderate pro-aid position, and argues that these processes were aided by pro-aid US journalists who deployed a positive Blitz narrative centered on themes of resilience, courage, and fortitude. This shift in US public opinion allowed the Roosevelt Administration and pro-aid pressure groups to advance conversations in Washington towards aiding Britain, even at the risk of war.

Dettman also argues that this shift in opinion was caused by fear that a Nazi victory would threaten US national security and the American way of life, rather than an interest in expanding pro-democratic structures and institutions in Britain. 

Whereas the vast body of literature examining US public opinion during the ‘Great Debate’ reduces the Blitz narrative to a minor cause, America and the Blitz demonstrates how the Blitz narrative influenced domestic conversations regarding US national security and the American way of life. The author reveals that when the events and themes of the Blitz come into dialogue with conversations about US aid to Britain and national security, the traditional narrative changes.

America and the Blitz offers a new framework for understanding the ‘Great Debate,’ revealing the relationship between US journalists’ Blitz narrative and its effect on US public opinion towards aiding Britain and the ascendancy of American global power.

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cover of Debating the American Dream: How Explanations for Inequality Polarize Politics

Debating the American Dream

How Explanations for Inequality Polarize Politics

Elizabeth Suhay

Russell Sage Foundation, 2025

Faith in the American Dream—the idea that anyone who works hard can achieve success—has waned in the 21st century. Decreases in economic mobility, increases in the wealth gap, and other economic shifts have undoubtedly influenced this decline. Politics, however, are an overlooked contributor to confidence, or lack of confidence, in the American Dream. In Debating the American Dream, political scientist Elizabeth Suhay investigates how politics and political identity are intertwined with beliefs about the American Dream and the causes of inequality.
Drawing on public opinion surveys spanning more than four decades, Suhay finds that Americans’ belief in the American Dream is strongly related to their political party affiliation. Democratic Party leaders have increasingly questioned the fairness of the American economy, and, in effect, have called into question whether the American Dream is “real.” Republican Party leaders, by contrast, have consistently defended the fairness of the economy and the American Dream. While it is true that Americans have become more skeptical of the American Dream overall, Suhay finds this skepticism is concentrated among Democratic members of the public. Despite the increasingly working-class make-up of the Republican coalition, most Republican members of the public continue to believe the American Dream is reality.

Suhay finds that both Democrats and Republicans tend to adhere to their party’s economic narratives when identifying the causes of inequality between rich and poor, White and Black and Latino Americans, and men and women. Democrats and liberals often attribute inequality between these groups to societal causes, such as lack of access to education and jobs or discrimination. Republicans and conservatives, on the other hand, are more likely to blame individuals and lower income groups for their difficulties. However, Americans’ beliefs are less polarized when they consider socioeconomic inequalities rarely debated by politicians. For example, when asking Republicans and Democrats about the roots of rural-urban and White-Asian inequality, there is no clear unequal opportunity-individual responsibility partisan divide. Suhay argues that the availability of partisan “scripts” helps to explain differences in the public’s views on inequality between groups that have been politicized. These beliefs appear to bolster support for the two parties’ policy agendas among party supporters, driving a wedge between Democrats and Republicans in support for redistributive economic policy as well as the political candidates who support or oppose redistribution.

Debating the American Dream provides fascinating insights into politics’ role in Americans’ beliefs and attitudes concerning inequality.
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cover of Persuasion in Parallel: How Information Changes Minds about Politics

Persuasion in Parallel

How Information Changes Minds about Politics

Alexander Coppock

University of Chicago Press, 2022

A bold re-examination of how political attitudes change in response to information.
 
Many mistakenly believe that it is fruitless to try to persuade those who disagree with them about politics. However, Persuasion in Parallel shows that individuals do, in fact, change their minds in response to information, with partisans on either side of the political aisle updating their views roughly in parallel. This book challenges the dominant view that persuasive information can often backfire because people are supposedly motivated to reason against information they dislike. Drawing on evidence from a series of randomized controlled trials, the book shows that the backfire response is rare to nonexistent. Instead, it shows that most everyone updates in the direction of information, at least a little bit. The political upshot of this work is that the other side is not lost. Even messages we don't like can move us in the right direction.
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cover of Reputation Analytics: Public Opinion for Companies

Reputation Analytics

Public Opinion for Companies

Daniel Diermeier

University of Chicago Press, 2023

A scientific approach to corporate reputation from the field’s leading scholar.

Public opinion is a core factor of any organization’s success—and sometimes its failings. Whether through crisis, mismanagement, or sudden shifts in public sensibility, an organization can run afoul in the span of a Tweet.

In Reputation Analytics, Daniel Diermeier offers the first rigorous analytical framework for understanding and managing corporate reputation and public perception. Drawing on his expertise as a political scientist and management scholar, Diermeier incorporates lessons from game theory, psychology, and text analytics to create a methodology that has immediate application in both scholarship and practice.

A milestone work from one of social science’s most eminent scholars, Reputation Analytics unveils an advanced understanding of an elusive topic, resulting in an essential guide for academics and readers across industries.

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cover of Respect and Loathing in American Democracy: Polarization, Moralization, and the Undermining of Equality

Respect and Loathing in American Democracy

Polarization, Moralization, and the Undermining of Equality

Jeff Spinner-Halev and Elizabeth Theiss-Morse

University of Chicago Press, 2024

A deep examination of why respect is in short supply in politics today and why it matters.

Respect is in trouble in the United States. Many Americans believe respecting others is a necessary virtue, yet many struggle to respect opposing partisans. Surprisingly, it is liberal citizens, who hold respect as central to their view of democratic equality, who often have difficulty granting respect to others. Drawing on evidence from national surveys, focus groups, survey experiments, and the views of political theorists, Jeff Spinner-Halev and Elizabeth Theiss-Morse explain why this is and why respect is vital to—and yet so lacking in—contemporary US politics.

Respect and Loathing in American Democracy argues that liberals and conservatives are less divided than many believe, but alienate one another because they moralize different issues. Liberals moralize social justice, conservatives champion national solidarity, and this worldview divide keeps them at odds.

Respect is both far-reaching and vital, yet it is much harder to grant than many recognize, partly because of the unseen tension between respect, social justice, and national solidarity. Respect and Loathing in American Democracy proposes a path forward that, while challenging, is far from impossible for citizens to traverse.

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cover of Some White Folks: The Interracial Politics of Sympathy, Suffering, and Solidarity

Some White Folks

The Interracial Politics of Sympathy, Suffering, and Solidarity

Jennifer Chudy

University of Chicago Press, 2024

A pioneering exploration of the unexamined roots and effect of racial sympathy within American politics.

There is racial inequality in America, and some people are distressed over it while others are not. This is a book about white people who feel that distress. For decades, political scientists have studied the effects of white racial prejudice, but Jennifer Chudy shows that white racial sympathy for Black Americans’ suffering is also a potent force in modern American politics. Grounded in the history of Black-white relations in America, racial sympathy is unique. It is not equivalent to a low level of racial prejudice or sympathy for other marginalized groups. Some White Folks reveals how racial sympathy shapes a significant number of white Americans’ opinions on policy areas ranging from the social welfare state to the criminal justice system. Under certain circumstances, it can also spur action—although effects on political behavior are weaker and less consistent, for reasons Chudy examines.

Drawing on diverse quantitative and qualitative evidence and integrating insights from multiple disciplines, Chudy explores the origins, importance, and complexity of racial sympathy, as well as the practical implications for political and movement leaders. A companion to the rich literature on prejudice, Some White Folks demonstrates the multifaceted role of race in American politics and public opinion.

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cover of Stable Condition: Elites' Limited Influence on Health Care Attitudes

Stable Condition

Elites' Limited Influence on Health Care Attitudes

Daniel J. Hopkins

Russell Sage Foundation, 2023

The Affordable Care Act (ACA), the sweeping health care reform enacted by the Obama Administration in 2010, continues to be a contentious policy at the center of highly polarized political debates. Both before and after the law’s passage, political elites on both sides of the issue attempted to sway public opinion through two traditional approaches: messaging and policymaking itself.  They operated under the assumption that the public’s personal experiences toward the law would make them more favorable. Yet these tried-and-true methods have had limited influence on public attitudes toward the ACA. Public opinion towards the ACA remained stable from 2010 to 2016, with more Americans opposing the law than supporting it. It was only after Donald Trump was elected in 2016 and the prospect of the law being repealed became a reality that public opinion swung in favor of the ACA. If traditional methods of influencing public opinion had little impact on attitudes towards the ACA, what did? In Stable Condition, political scientist Daniel J. Hopkins draws on survey data from 2009 to 2020 to assess how a variety of factors such as personal experience, political messaging, and partisanship did or did not affect public opinion on the ACA.
 
Hopkins finds that although personal experience with the ACA’s Medicaid expansion increased favorability among low-income Americans, it did not have a broader overall impact on public opinion. Personal experience with the Health Insurance Marketplace did not increase wider support for the ACA either. Due to the complex nature of the law, users of the Marketplace often did not realize they were benefiting from the ACA. Therefore, perceptions of the Marketplace were shaped by high-profile issues with the enrollment website and opposition to the individual mandate. These experiences ultimately offset one another, resulting in little discernable change in public opinion overall. Hopkins argues that political polarization was also responsible for elite’s limited influence and that public opinion on the ACA was largely determined by partisanship and political affiliation. Americans quickly aligned with their party’s stance on the law and were resistant to changing their beliefs despite the efforts of political elites. 
 
Stable Condition is an illuminating examination of the limits of elites’ influence and the forces that shaped public opinion about the Affordable Care Act.
 
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cover of The Other Side of the Coin: Public Opinion toward Social Tax Expenditures

The Other Side of the Coin

Public Opinion toward Social Tax Expenditures

Christopher G. Faricy

Russell Sage Foundation, 2021

Despite high levels of inequality and wage stagnation over several decades, the United States has done relatively little to address these problems—at least in part due to public opinion, which remains highly influential in determining the size and scope of social welfare programs that provide direct benefits to retirees, unemployed workers or poor families. On the other hand, social tax expenditures—or tax subsidies that help citizens pay for expenses such as health insurance or the cost of college and invest in retirement plans—have been widely and successfully implemented, and they now comprise nearly 40 percent of the spending of the American social welfare state.  In The Other Side of the Coin, political scientists Christopher Ellis and Christopher Faricy examine public opinion towards social tax expenditures—the other side of the American social welfare state—and their potential to expand support for such social investment.
 
Tax expenditures seek to accomplish many of the goals of direct government expenditures, but they distribute money indirectly, through tax refunds or reductions in taxable income, rather than direct payments on goods and services or benefits. They tend to privilege market-based solutions to social problems such as employer-based tax subsidies for purchasing health insurance versus government-provided health insurance. Drawing on nationally representative surveys and survey experiments, Ellis and Faricy show that social welfare policies designed as tax expenditures, as opposed to direct spending on social welfare programs, are widely popular with the general public. Contrary to previous research suggesting that recipients of these subsidies are often unaware of indirect government aid—sometimes called “the hidden welfare state”—Ellis and Faricy find that citizens are well aware of them and act in their economic self-interest in supporting tax breaks for social welfare purposes. The authors find that many people view the beneficiaries of social tax expenditures to be more deserving of government aid than recipients of direct public social programs, indicating that how government benefits are delivered affects people’s views of recipients’ worthiness. Importantly, tax expenditures are more likely to appeal to citizens with anti-government attitudes, low levels of trust in government, or racial prejudices. As a result, social spending conducted through the tax code is likely to be far more popular than direct government spending on public programs that have the same goals. 
 
The first empirical examination of the broad popularity of tax expenditures, The Other Side of the Coin provides compelling insights into constructing a politically feasible—and potentially bipartisan—way to expand the scope of the American welfare state.
 
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cover of The Politics of Skin Tone: African American Experiences, Identity, and Attitudes

The Politics of Skin Tone

African American Experiences, Identity, and Attitudes

Nicole D. Yadon

University of Chicago Press, 2025

A nuanced examination of the salience of skin tone within African American politics.

Research shows that skin tone is associated with significant differences in life experiences. On average, African Americans with darker skin earn lower wages, suffer worse health outcomes, and endure more negative criminal justice experiences than lighter-skinned African Americans. Nicole D. Yadon conceptualizes skin tone as one facet of the multidimensional construct of race that powerfully influences racialized experiences which, in turn, can influence political identities and attitudes.

Drawing on evidence from one hundred in-depth interviews, multiple surveys, and a survey experiment, The Politics of Skin Tone investigates the political associations of skin tone. Yadon finds that skin tone correlates with political attitudes, particularly on issues where color-based disparities are especially pronounced such as criminal justice. Moreover, a sizable number of African Americans adopt a skin tone-based identity. In an era of shifting racial boundaries and growing color-based discrimination, The Politics of Skin Tone examines the implications for both scholars and policymakers.

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cover of The Politics of Social Change: From the Sixties to the Present Through the Eyes of a Generation

The Politics of Social Change

From the Sixties to the Present Through the Eyes of a Generation

Larry M. Bartels and Katherine J. Cramer

University of Chicago Press, 2026

How did we get to this point in American politics? Drawing on insights from an unprecedented decades-long study of ordinary Americans’ political lives, this book tells the story of how, why, and when our politics fractured.

Few time periods have been as defined by waves of monumental social change as the United States during the 1960s. Even today, almost sixty years later, the era is often depicted as a triumph of social progress. Yet, as Larry M. Bartels and Katherine J. Cramer show in The Politics of Social Change, it was Americans’ diverse reactions to the milestone events of the time—from the welcoming, to the fiercely resistant, to the largely oblivious—that planted the seeds of our current political turmoil.

Their masterful analysis draws on a unique historical resource: the longest-running systematic tracking of individual Americans’ political attitudes and behavior ever attempted. The study began in 1965 when researchers interviewed hundreds of high school students across the country and then periodically reinterviewed them over the next three decades. Bartels and Cramer supplement this historical record with in-depth interviews with dozens of the original students, painting a detailed picture of the generation’s individual and collective political development. By tracing the responses of the Class of ’65 to major events of their political lifetimes—including the Civil Rights and Women’s Rights movements, the Vietnam War, the shifting role of religion, escalating economic inequality, immigration, and the rise of Donald Trump—Bartels and Cramer shed new light on the evolution of public opinion and the unsteady progress of American democracy.

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cover of The Roots of Polarization: From the Racial Realignment to the Culture Wars

The Roots of Polarization

From the Racial Realignment to the Culture Wars

Neil A. O'Brian

University of Chicago Press, 2024

A deeply researched account of how battles over civil rights in the 1960s shaped today’s partisan culture wars.

In the late twentieth century, gay rights, immigration, gun control, and abortion debates all burst onto the political scene, scrambling the parties and polarizing the electorate. Neil A. O’Brian traces the origins of today’s political divide on these issues to the 1960s when Democrats and Republicans split over civil rights. It was this partisan polarization over race, he argues, that subsequently shaped partisan fault lines on other culture war issues that persist to this day.

Using public opinion data dating to the 1930s, O’Brian shows that attitudes about civil rights were already linked with a range of other culture war beliefs decades before the parties split on these issues—and much earlier than previous scholarship realized. Challenging a common understanding of partisan polarization as an elite-led phenomenon, The Roots of Polarization argues politicians and interest groups, jockeying for power in the changing party system, seized on these preexisting connections in the mass public to build the parties’ contemporary coalitions.

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cover of Through the Grapevine: Socially Transmitted Information and Distorted Democracy

Through the Grapevine

Socially Transmitted Information and Distorted Democracy

Taylor N. Carlson

University of Chicago Press, 2024

An enlightening examination of what it means when Americans rely on family and friends to stay on top of politics.

Accurate information is at the heart of democratic functioning. For decades, researchers interested in how information is disseminated have focused on mass media, but the reality is that many Americans today do not learn about politics from direct engagement with the news. Rather, about one-third of Americans learn chiefly from information shared by their peers in conversation or on social media. How does this socially transmitted information differ from that communicated by traditional media? What are the consequences for political attitudes and behavior?

Drawing on evidence from experiments, surveys, and social media, Taylor N. Carlson finds that, as information flows first from the media then person to person, it becomes sparse, more biased, less accurate, and more mobilizing. The result is what Carlson calls distorted democracy. Although socially transmitted information does not necessarily render democracy dysfunctional, Through the Grapevine shows how it contributes to a public that is at once underinformed, polarized, and engaged.

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