7 books match the query 'Retail trade'
Daniella Gandolfo
University of Chicago Press, 2025
A single day in a semilegal market in Lima, Peru, reveals a social world that defies conventional economic logic.
In the heart of Lima’s historic center, the markets of El Hueco (“The Hole”) and sprawling Mesa Redonda pulse with life, with thousands of vendors selling everything from knockoff electronics to religious icons. In A Day in “The Hole,” anthropologist Daniella Gandolfo immerses readers in a single, tumultuous day—the thirty-fourth anniversary of a vendors’ cooperative—while examining the dynamics that sustain these marketplaces.
Through a blend of cinematic storytelling and incisive anthropological insight, Gandolfo reveals a world with its own unique codes. She inspects how vendors embrace expenditure over profit and instability over order, and moving through the sights and sounds of El Hueco and Mesa Redonda, she finds a dissident economy that is as much about survival as it is about spectacle. Gandolfo redefines how we think about urban economies and the unexpected ways these defiant communities thrive in this textured portrait of Lima’s markets and the people who animate them.

LISE SHAPIRO SANDERS
The Ohio State University Press, 2006
Daniel Herbert
Rutgers University Press, 2020
Bay, Mia
Rutgers University Press, 2015

Sarah Elvins
Ohio University Press, 2004
Between the two world wars, the retail world experienced tremendous changes. New forms of competition, expanded networks of communication and transportation, and the proliferation of manufactured goods posed challenges to department store and small shopkeeper alike.
In western New York, and in Buffalo and Rochester in particular, retailers were a crucial part of urban life, acting as cultural brokers and civic leaders. They were also cultivators of area pride. Even as they adopted the latest merchandising techniques or stocked the newest items, merchants emphasized their local roots and their ability to put a local spin on national trends and innovations. Regional identity became a powerful selling tool not only during the prosperity of the 1920s but also through the economic crisis of the Great Depression.
Sales and Celebrations explains how local traditions and institutions affected the evolution of American consumer culture. It expands our understanding of American consumerism, demonstrating that local particularities and loyalties could often coexist with, and occasionally challenge, the spread of mass consumption. In her award-winning study, Professor Sarah Elvins provides new insight into the relationship between America’s largest metropolises and its smaller centers. Retailers in Buffalo and Rochester did not simply imitate the practices of their counterparts in Manhattan and Chicago; they highlighted their unique ability to serve the wants and needs of their particular markets.
By drawing attention to this persistent power of the local, Sales and Celebrations illuminates a neglected aspect of the story of American culture in the interwar period.
Roman Frydman
Central European University Press, 1994
Francoise Carre
Russell Sage Foundation, 2017