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5 books match the query 'Storytelling in mass media'
Make Ours Marvel
Media Convergence and a Comics UniverseEdited by Matt Yockey
University of Texas Press, 2017
The creation of the Fantastic Four effectively launched the Marvel Comics brand in 1961. Within ten years, the introduction (or reintroduction) of characters such as Spider-Man, the Hulk, Iron Man, Captain America, and the X-Men catapulted Marvel past its primary rival, DC Comics, for domination of the comic book market. Since the 2000s, the company’s iconic characters have leaped from page to screens with the creation of the Marvel Cinematic Universe, which includes everything from live-action film franchises of Iron Man and the Avengers to television and streaming media, including the critically acclaimed Netflix series Daredevil and Jessica Jones. Marvel, now owned by Disney, has clearly found the key to transmedia success.
Make Ours Marvel traces the rise of the Marvel brand and its transformation into a transmedia empire over the past fifty years. A dozen original essays range across topics such as how Marvel expanded the notion of an all-star team book with The Avengers, which provided a roadmap for the later films, to the company’s attempts to create lasting female characters and readerships, to its regular endeavors to reinvigorate its brand while still maintaining the stability that fans crave. Demonstrating that the secret to Marvel’s success comes from adeptly crossing media boundaries while inviting its audience to participate in creating Marvel’s narrative universe, this book shows why the company and its characters will continue to influence storytelling and transmedia empire building for the foreseeable future.
Methods and Methodologies for Research in Digital Writing and Rhetoric, Volume 1
Centering Positionality in Computers and Writing ScholarshipCrystal VanKooten
University Press of Colorado, 2023
Methods and Methodologies for Research in Digital Writing and Rhetoric, Volume 2
Centering Positionality in Computers and Writing ScholarshipVictor Del Hierro
University Press of Colorado, 2023
Methods and Methodologies explores how researchers theorize, design, enact, reflect on, and revise digital writing research. The contributors to the two volumes of this edited collection explore how digital technologies can be used to solve problems, challenge the status quo, and address inequities. In some cases, they do so by using familiar digital technologies in novel ways. In other cases, they explain the use of relatively new or less familiar technologies such as digital mapping apps, Twitter bots, audio-visual captions, and computer programming code. By reflecting on the lessons that emerged from their work—and in particular on their own positionality—the authors provide methodological narratives that are personal, professional, and individual yet foundational. By combining attention to human positionality and digital technology, Methods and Methodologies addresses important social issues and questions related to writing and rhetoric.
Playing at Narratology
Digital Media as Narrative TheoryDaniel Punday
The Ohio State University Press, 2019
Returning to terms such as narrator, setting, event, character, and world, Playing at Narratology reveals new ways of thinking about these basic narrative concepts—concepts that are not so basic when applied to games and web-based narratives. What are thought of as narrative innovations in these digital forms are a product of technological ability and tied to how we physically interact with a medium, creating new and complicated questions: Is the game designer the implied author or the narrator? Is the space on the screen simply the story’s setting? Playing at Narratology guides us through the evolution of narrative in new media without abandoning the field’s theoretical foundations.
Serial Mexico
Storytelling across Media, from Nationhood to NowAmy E. Wright
Vanderbilt University Press, 2023
Honorable Mention, Premio al Mejor Libro en Humanidades, Latin American Studies Association–Mexico Section, 2025
No book until now has tied in two centuries of Mexican serial narratives—tales of glory, of fame, and of epic characters, grounded in oral folklore—with their subsequent retelling in comics, radio, and television soap operas. Wright’s multidisciplinary Serial Mexico delves into this storytelling tradition: examining the nostalgic tales reimagined in novelas, radionovelas, telenovelas and onwards, and examining the foundational figures who have been woven into society.
This panorama shows the Mexican experience of storytelling from the country’s early days until now, showcasing protagonists that mock authority, make light of hierarchy, and embrace the hybridity and mestizaje of Mexico. These tales reflect on and respond to crucial cultural concerns such as family, patriarchy, gender roles, racial mixing, urbanization, modernization, and political idealism. Serial Mexico thus examines how serialized storytelling’s melodrama and sensationalism reveals key political and cultural messaging.
In a detailed yet accessible style, Wright describes how these stories have continued to morph with current times’ concerns and social media. Will tropes and traditions carry on in new and reimagined serial storytelling forms? Only time will tell. Stay tuned for the next episode.