Results by title

3 books match the query 'Todd, Terry'

cover of Faith in the Market: Religion and the Rise of Urban Commercial Culture

Faith in the Market

Religion and the Rise of Urban Commercial Culture

Edited by John M. Giggie and Diane Winston

Rutgers University Press, 2002

Scholars have long assumed that industrialization and the growth of modern cities signaled a decline of religious practice among urban dwellers - that urban commercial culture weakened traditional religious ties by luring the faithful away from their devotional practice. Spanning many disciplines, the essays in this volume challenge this notion of the "secular city" and examine how members of metropolitan houses of worship invented fresh expressions of religiosity by incorporating consumer goods, popular entertainment, advertising techniques, and marketing into their spiritual lives. Faith in the Market explores phenomena from Salvation Army "slum angels" to the "race movies" of the mid-twentieth century, from Catholic teens' modest dress crusades to Black Muslim artists. The contributors-integrating gender, performance, and material culture studies into their analyses-reveal the many ways in which religious groups actually embraced commercial culture to establish an urban presence. Although the city streets may have proved inhospitable to some forms of religion, many others, including evangelicalism, Catholicism, and Judaism, assumed rich and complex forms as they developed in vital urban centers.
[more]
cover of Sport and Exercise Science: ESSAYS IN THE HISTORY OF SPORTS MEDICINE

Sport and Exercise Science

ESSAYS IN THE HISTORY OF SPORTS MEDICINE

Edited by Jack W. Berryman and Roberta J. Parks

University of Illinois Press, 1992

Topics are as far-ranging and current as the use of steroids, training for competition,
athlete's heart, exercise physiology, physical activity and sport for females, women's
health, physical culture and quackery, diet, and more.
 
[more]
cover of Strength Coaching in America: A History of the Innovation That Transformed Sports

Strength Coaching in America

A History of the Innovation That Transformed Sports

By Jason P. Shurley, Jan Todd, and Terry Todd

University of Texas Press, 2019

Shortlisted for the North American Society for Sports History 2020 Monograph Prize

It’s hard to imagine, but as late as the 1950s, athletes could get kicked off a team if they were caught lifting weights. Coaches had long believed that strength training would slow down a player. Muscle was perceived as a bulky burden; training emphasized speed and strategy, not “brute” strength. Fast forward to today: the highest-paid strength and conditioning coaches can now earn $700,000 a year. Strength Coaching in America delivers the fascinating history behind this revolutionary shift.

College football represents a key turning point in this story, and the authors provide vivid details of strength training’s impact on the gridiron, most significantly when University of Nebraska football coach Bob Devaney hired Boyd Epley as a strength coach in 1969. National championships for the Huskers soon followed, leading Epley to launch the game-changing National Strength Coaches Association. Dozens of other influences are explored with equal verve, from the iconic Milo Barbell Company to the wildly popular fitness magazines that challenged physicians’ warnings against strenuous exercise. Charting the rise of a new athletic profession, Strength Coaching in America captures an important transformation in the culture of American sport.

[more]