11 books match the query 'Varieties'
Thomas J. Mickey
Ohio University Press, 2021
A nineteenth-century entrepreneur’s bold, innovative marketing helped transform flower gardens into one of America’s favorite hobbies.
“There is much that is hard and productive of sorrow in this sin-plagued world of ours; and, had we no flowers, I believe existence would be hard to be borne.” So states a customer’s 1881 letter—one of thousands James Vick regularly received. Vick’s business, selling flower seeds through the mail, wasn’t unique, but it was wildly successful because he understood better than his rivals how to engage customers’ emotions. He sold the love of flowers along with the flower seeds.
Vick was genuinely passionate about floriculture, but he also pioneered what we now describe as integrated marketing. He spent a mind-boggling $100,000 per year on advertising (mostly to women, his target demographic); he courted newspaper editors for free publicity; his educational guides presaged today’s content marketing; he recruited social influencers to popularize neighborhood gardening clubs; and he developed a visually rich communication and branding strategy to build customer loyalty and inflect their purchasing needs with purchasing desire.
A.W. Livingston
The Ohio State University Press, 1998
Miklós Szanyi
Central European University Press, 2020

Shaye J. D. Cohen
SBL Press, 2016
Now in paperback!
Former students, colleagues and friends of the eminent classicist and historian Louis H. Feldman are pleased to honor him with a Jubilee volume. While Feldman has long been considered an outstanding scholar of Josephus, his scholarly interests and research interests pertain to almost all aspects of the ancient world and Jews.
Features:
James Norton and Becca Dilley
University of Wisconsin Press, 2009
Edited by David Newheiser
University of Chicago Press, 2022
Jennifer Girouard
Vanderbilt University Press, 2014
Michael Ortiz
Campus Verlag, 2013
By Forrest D. Colburn and Arturo Cruz S.
University of Texas Press, 2007
Why do some countries progress while others stagnate? Why does adversity strengthen some countries and weaken others? Indeed, in this era of unprecedented movement of people, goods, and ideas, just what constitutes a nation-state? Forrest Colburn and Arturo Cruz suggest how fundamental these questions are through an exploration of the evolution of Guatemala, El Salvador, Honduras, Nicaragua, and Costa Rica over the last quarter of a century, a period of intriguing, often confounding, paradoxes in Central America's development.
Offering an elegant defense of empiricism, Colburn and Cruz explore the roles of geography and political choice in constructing nations and states. Countries are shown to be unique: there are a daunting number of variables. There is causality, but not the kind that can be revealed in the laboratory or on the blackboard. Liberalism—today defined as democracy and unfettered markets—may be in vogue, but it has no inherent determinants. Democracy and market economies, when welded to the messy realities of individual countries, are compatible with many different outcomes. The world is more pluralistic in both causes and effects than either academic theories or political rhetoric suggest.
Lawrence Rosen
University of Chicago Press, 2008
In Varieties of Muslim Experience, anthropologist Lawrence Rosen explores aspects of Arab Muslim life that are, at first glance, perplexing to Westerners. He ranges over such diverse topics as why Arabs eschew portraiture, why a Muslim scientist might be attracted to fundamentalism, and why the Prophet must be protected from blasphemous cartoons. What connects these seemingly disparate features of Arab social, political, and cultural life? Rosen argues that the common thread is the importance Arabs place on the negotiation of interpersonal relationships—a link that helps to explain actions as seemingly unfathomable as suicide bombing and as elusive as Quranic interpretation.
Written with eloquence and a deep knowledge of the entire spectrum of Muslim experience, Rosen’s book will interest not only anthropologists and Islamicists but anyone invested in better understanding the Arab world.
Barbara Celarent
University of Chicago Press, 2017