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11 books match the query 'Varieties'

cover of All about Flowers: James Vick's Nineteenth-Century Seed Company

All about Flowers

James Vick's Nineteenth-Century Seed Company

Thomas J. Mickey

Ohio University Press, 2021

A nineteenth-century entrepreneur’s bold, innovative marketing helped transform flower gardens into one of America’s favorite hobbies.

“There is much that is hard and productive of sorrow in this sin-plagued world of ours; and, had we no flowers, I believe existence would be hard to be borne.” So states a customer’s 1881 letter—one of thousands James Vick regularly received. Vick’s business, selling flower seeds through the mail, wasn’t unique, but it was wildly successful because he understood better than his rivals how to engage customers’ emotions. He sold the love of flowers along with the flower seeds.

Vick was genuinely passionate about floriculture, but he also pioneered what we now describe as integrated marketing. He spent a mind-boggling $100,000 per year on advertising (mostly to women, his target demographic); he courted newspaper editors for free publicity; his educational guides presaged today’s content marketing; he recruited social influencers to popularize neighborhood gardening clubs; and he developed a visually rich communication and branding strategy to build customer loyalty and inflect their purchasing needs with purchasing desire.

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cover of LIVINGSTON AND THE TOMATO

LIVINGSTON AND THE TOMATO

A.W. Livingston

The Ohio State University Press, 1998

A. W Livingston (1821-98) was a Reynoldsburg, Ohio, tomato seedsman who was the best known developer of tomato varieties in the United States in the nineteenth century. First published in 1893, Livingston and the Tomato contains both descriptions and drawings of the tomato varieties he developed. The book features over sixty tomato recipes, including ones for slicing, frying, escalloping, baking, and broiling tomatoes; as well as for tomato toast, custard, soup, pie, preserves, figs, jam, butter, salad, sauce, and omelets.

Livingston's pioneering work; his entrepreneurial sons, who transformed his efforts into a successful business concern; the application of scientific principles to agricultural practices; and the tremendous growth of the canning and preserving industries are all reflections of the spirit of Ohio and America on the cusp of the twentieth century.
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cover of Seeking the Best Master: State Ownership in the Varieties of Capitalism

Seeking the Best Master

State Ownership in the Varieties of Capitalism

Miklós Szanyi

Central European University Press, 2020

The economic crisis of 2008–2009 signaled the end of the Post-Washington Consensus on restricting the role of the state in economic and development policy. Since then, state ownership and state intervention have increased worldwide. This volume offers a comparative analysis of the evolution of direct state intervention in the economy through state-owned companies in Austria, Brazil, France, Germany, Hungary, Poland, Turkey, Singapore, and Slovenia. Each case study includes substantial explanations of historical, cultural, and institutional contexts. All the contributors point to the complex nature of the current revival in state economic interventions. The few models that are successful cannot hide the potential problems of excessive state intervention, linked to high levels of moral hazard. State-owned enterprises are primary tools of market and price manipulation for political purposes. They can be used outright for rent seeking. Yet state-owned enterprises can also play important roles in prestigious national initiatives, like major public works or high-profile social and sports events. The authors conclude that after the uniform application of democratic market economic principles, the 2000s witnessed a path-dependent departure from standard economic and political operating procedures in developed countries.
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cover of Studies in Josephus and the Varieties of Ancient Judaism: Louis H. Feldman Jubilee Volume

Studies in Josephus and the Varieties of Ancient Judaism

Louis H. Feldman Jubilee Volume

Shaye J. D. Cohen

SBL Press, 2016

Now in paperback!

Former students, colleagues and friends of the eminent classicist and historian Louis H. Feldman are pleased to honor him with a Jubilee volume. While Feldman has long been considered an outstanding scholar of Josephus, his scholarly interests and research interests pertain to almost all aspects of the ancient world and Jews.

Features:

  • Paperback format of an essential Brill resource
  • Articles cover topics such as biblical interpretation, Judaism and Hellenism, Jews and Gentiles, history of the Mishnah and Talmud periods, and Jerusalem
  • Contributors include the most prominent international scholars
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cover of The Master Cheesemakers of Wisconsin

The Master Cheesemakers of Wisconsin

James Norton and Becca Dilley

University of Wisconsin Press, 2009

This book—beautifully photographed and engagingly written—introduces hardworking, resourceful men and women who represent an artisanal craft that has roots in Europe but has been a Wisconsin tradition since the 1850s. Wisconsin produces more than 600 varieties of cheese, from massive wheels of cheddar and swiss to bricks of brick and limburger, to such specialties as crescenza-stracchino and juustoleipa. These masters combine tradition, technology, artistry, and years of dedicated learning—in a profession that depends on fickle, living ingredients—to create the rich tastes and beautiful presentation of their skillfully crafted products.
    Certification as a Master Cheesemaker typically takes almost fifteen years. An applicant must hold a cheesemaking license for at least ten years, create one or two chosen varieties of cheese for at least five years, take more than two years of university courses, consent to constant testing of their cheese and evaluation of their plant, and pass grueling oral and written exams to be awarded the prestigious title.
    James Norton and Becca Dilley interviewed these dairy artisans, listened to their stories, tasted their cheeses, and explored the plants where they work. They offer here profiles of forty-three active Master Cheesemakers of Wisconsin, as well as a glossary of cheesemaking terms, suggestions of operations that welcome visitors for tours, tasting notes and suggested food pairings, and tasty nuggets (shall we say curds?) of information on everything to do with cheese.
 
 
Winner, Best Midwest Regional Interest Book, Midwest Book Awards
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cover of The Varieties of Atheism: Connecting Religion and Its Critics

The Varieties of Atheism

Connecting Religion and Its Critics

Edited by David Newheiser

University of Chicago Press, 2022

Thoughtful essays to revive dialogue about atheism beyond belief.
 
The Varieties of Atheism reveals the diverse nonreligious experiences obscured by the combative intellectualism of Sam Harris, Richard Dawkins, and Christopher Hitchens. In fact, contributors contend that narrowly defining atheism as the belief that there is no god misunderstands religious and nonreligious persons altogether. The essays show that, just as religion exceeds doctrine, atheism also encompasses every dimension of human life: from imagination and feeling to community and ethics. Contributors offer new, expansive perspectives on atheism’s diverse history and possible futures. By recovering lines of affinity and tension between particular atheists and particular religious traditions, this book paves the way for fruitful conversation between religious and non-religious people in our secular age.
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cover of Varieties of Civic Innovation: Deliberative, Collaborative, Network, and Narrative Approaches

Varieties of Civic Innovation

Deliberative, Collaborative, Network, and Narrative Approaches

Jennifer Girouard

Vanderbilt University Press, 2014

In this collection of original essays, empirical analysts and theorists across disciplines turn a critical eye to a variety of recent institutional forms and styles of innovation. They examine lived reality and theoretical underpinning, promise and accomplishment, but also the pitfalls and capacity-building challenges that face virtually all attempts to bring citizen voice, knowledge, and skill to the center of public problem solving. Their analyses are both hopeful and hard-headed and are guided by commitments to help understand appropriate fit and realistic sustainability. Cases include face-to-face deliberation, online networking and citizen journalism, policy forums, and community and stakeholder planning sessions across local, state and federal contexts. Policy issues run a broad gamut from community and regional economic development and environmental sustainability to minority rights and gay marriage.
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cover of Varieties of Innovation Systems: The Governance of Knowledge Transfer in Europe

Varieties of Innovation Systems

The Governance of Knowledge Transfer in Europe

Michael Ortiz

Campus Verlag, 2013

This book investigates the governance structures and mechanisms of knowledge and technology transfer in the context of innovation and production systems in six regions of Europe. For that purpose, the author develops a new and innovative heuristic governance model of knowledge transfer systems. Against the assumption of far-reaching institutional coherence and homogeneity of national systems in existing scholarship, Michael Ortiz demonstrates that national innovation and production systems are regionally variegated. With analyses of strengths and weaknesses, barriers, shortcomings, and dilemmas of regional innovation and knowledge transfer systems, the book ultimately identifies best practice models and policy recommendations for the investigated regions. 
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cover of Varieties of Liberalism in Central America: Nation-States as Works in Progress

Varieties of Liberalism in Central America

Nation-States as Works in Progress

By Forrest D. Colburn and Arturo Cruz S.

University of Texas Press, 2007

Why do some countries progress while others stagnate? Why does adversity strengthen some countries and weaken others? Indeed, in this era of unprecedented movement of people, goods, and ideas, just what constitutes a nation-state? Forrest Colburn and Arturo Cruz suggest how fundamental these questions are through an exploration of the evolution of Guatemala, El Salvador, Honduras, Nicaragua, and Costa Rica over the last quarter of a century, a period of intriguing, often confounding, paradoxes in Central America's development.

Offering an elegant defense of empiricism, Colburn and Cruz explore the roles of geography and political choice in constructing nations and states. Countries are shown to be unique: there are a daunting number of variables. There is causality, but not the kind that can be revealed in the laboratory or on the blackboard. Liberalism—today defined as democracy and unfettered markets—may be in vogue, but it has no inherent determinants. Democracy and market economies, when welded to the messy realities of individual countries, are compatible with many different outcomes. The world is more pluralistic in both causes and effects than either academic theories or political rhetoric suggest.

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cover of Varieties of Muslim Experience: Encounters with Arab Political and Cultural Life

Varieties of Muslim Experience

Encounters with Arab Political and Cultural Life

Lawrence Rosen

University of Chicago Press, 2008

In Varieties of Muslim Experience, anthropologist Lawrence Rosen explores aspects of Arab Muslim life that are, at first glance, perplexing to Westerners. He ranges over such diverse topics as why Arabs eschew portraiture, why a Muslim scientist might be attracted to fundamentalism, and why the Prophet must be protected from blasphemous cartoons. What connects these seemingly disparate features of Arab social, political, and cultural life? Rosen argues that the common thread is the importance Arabs place on the negotiation of interpersonal relationships—a link that helps to explain actions as seemingly unfathomable as suicide bombing and as elusive as Quranic interpretation.


 Written with eloquence and a deep knowledge of the entire spectrum of Muslim experience, Rosen’s book will interest not only anthropologists and Islamicists but anyone invested in better understanding the Arab world.

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cover of Varieties of Social Imagination

Varieties of Social Imagination

Barbara Celarent

University of Chicago Press, 2017

In July 2009, the American Journal of Sociology (AJS) began publishing book reviews by an individual writing as Barbara Celarent, professor of particularity at the University of Atlantis. Mysterious in origin, Celarent’s essays taken together provide a broad introduction to social thinking. Through the close reading of important texts, Celarent’s short, informative, and analytic essays engaged with long traditions of social thought across the globe—from India, Brazil, and China to South Africa, Turkey, and Peru. . . and occasionally the United States and Europe.

Sociologist and AJS editor Andrew Abbott edited the Celarent essays, and in Varieties of Social Imagination, he brings the work together for the first time. Previously available only in the journal, the thirty-six meditations found here allow readers not only to engage more deeply with a diversity of thinkers from the past, but to imagine more fully a sociology—and a broader social science—for the future.
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