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2 books match the query 'Vernacular photography'

cover of Private Subjects: Family Photography in South Africa and the Right to Opacity

Private Subjects

Family Photography in South Africa and the Right to Opacity

John Peffer

Duke University Press, 2026

In Private Subjects, John Peffer presents perspectives about everyday uses of photography in predominantly Black South African communities during apartheid to give insight into how these images are seen through the eyes of those who own them today. In South Africa, portrait photography was used to create positive self-images during times of hardship and subjection. Peffer shows how owners limited the distribution of their photographs to close networks of family and friends as a means of establishing control over their own image. He develops an intersubjective method for writing about vernacular photographic experience that keeps the people that appear in those photographs at the center of the story, creating a space to converse about race and history in their own ways rather than be explained from outside the frame. He then considers cultural and legal histories of the ownership of the self-image, theorizes an ethics for looking at others’ private family photographs, and argues for a model of writing and scholarship that protects people’s desires for opacity.
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cover of The Mass Production of Memory: Travel and Personal Archiving in the Age of the Kodak

The Mass Production of Memory

Travel and Personal Archiving in the Age of the Kodak

Tammy S. Gordon

University of Massachusetts Press, 2020

In 1888, the Eastman Dry Plate and Film Company offered the first portable camera that allowed users to conveniently take photos, using leisure travel as a primary marketing feature to promote it. The combination of portability, ease of use, and mass advertising fed into a national trend of popular photography that drew on Americans' increasing mobility and leisure time. The Kodak Company and the first generation of tourist photographers established new standards for personal archiving that amplified the individual's role in authoring the national narrative. But not everyone had equal access to travel and tourism, and many members of the African American, Native American, and gay and lesbian communities used the camera to counter the racism, homophobia, and classism that shaped public spaces.

In this groundbreaking history, Tammy S. Gordon tells the story of the camera's emerging centrality in leisure travel across the late nineteenth and early twentieth centuries and its role in “the mass production of memory,” a process in which users crafted a visual archive attesting to their experiences, values, and circumstances, setting the stage for the customizable visual culture of the digital age.

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