Taylor Swift as Storyteller: Identity, Power, and Digital Culture
The Ohio State University Press, 2027
Cloth: 978-0-8142-1633-0 | Paper: 978-0-8142-6012-8 | eISBN: 978-0-8142-8558-9 (individual)
See other books on: Digital Culture | Feminism & Feminist Theory | Halsall, Alison | Identity | Storyteller
See other titles from The Ohio State University Press
Cloth: 978-0-8142-1633-0 | Paper: 978-0-8142-6012-8 | eISBN: 978-0-8142-8558-9 (individual)
ABOUT THIS BOOK | AUTHOR BIOGRAPHY | REVIEWS | TOC
ABOUT THIS BOOK
Examines Taylor Swift as a nexus of music, media, fandom, and branding, revealing how her enterprise reflects and reshapes contemporary culture.
Taylor Swift as Storyteller examines one of the most influential cultural figures of the twenty-first century as both artist and “star text,” arguing that Swift’s global impact is shaped through the dynamic interplay of music, media, fandom, and branding. Bringing together literary scholars, ethnographers, and musicologists, this collection positions Swift as not just a pop figure but a transmedial construct.
Contributors explore how Swift’s carefully curated personae—from girl-next-door to feminist icon to “tortured poet”—generate powerful affective connections with audiences while also functioning as strategic marketing tools. At the same time, contributors retheorize authorship and control in the digital age. By foregrounding the roles of management, branding, and platform circulation, and by interrogating the participatory roles of Swifties as cocreators of meaning, Taylor Swift as Storyteller complicates the idea of singular authorship. Attending to questions of feminism, authorship, nostalgia, and literary adaptation, this collection ultimately reveals how Swift’s enterprise both reflects and reshapes contemporary media culture, illuminating the complex relationship between narrative, identity, and power in the digital age.
Contributors:
Natalie Abbott, Alexander Carpenter, Zixiao Chen, Katie E. Cline, Jennifer Duggan, Rachel M. Friars, Andrea LeMahieu Glaws, Wendy J. Glenn, Alison Halsall, Roxanne Harde, Juliette Holder, Erika Kvistad, Zhimou Li, Sarah E. Maier, Catherine McCarthy, Elly McCausland, Laura Carman McClintock, Adrianna Mirabal, Linh S. Nguy?n, Hazel O’Brien, Anah-Jayne Samuelson, L. M. Schmidt, Katlin Marisol Sweeney-Romero
Taylor Swift as Storyteller examines one of the most influential cultural figures of the twenty-first century as both artist and “star text,” arguing that Swift’s global impact is shaped through the dynamic interplay of music, media, fandom, and branding. Bringing together literary scholars, ethnographers, and musicologists, this collection positions Swift as not just a pop figure but a transmedial construct.
Contributors explore how Swift’s carefully curated personae—from girl-next-door to feminist icon to “tortured poet”—generate powerful affective connections with audiences while also functioning as strategic marketing tools. At the same time, contributors retheorize authorship and control in the digital age. By foregrounding the roles of management, branding, and platform circulation, and by interrogating the participatory roles of Swifties as cocreators of meaning, Taylor Swift as Storyteller complicates the idea of singular authorship. Attending to questions of feminism, authorship, nostalgia, and literary adaptation, this collection ultimately reveals how Swift’s enterprise both reflects and reshapes contemporary media culture, illuminating the complex relationship between narrative, identity, and power in the digital age.
Contributors:
Natalie Abbott, Alexander Carpenter, Zixiao Chen, Katie E. Cline, Jennifer Duggan, Rachel M. Friars, Andrea LeMahieu Glaws, Wendy J. Glenn, Alison Halsall, Roxanne Harde, Juliette Holder, Erika Kvistad, Zhimou Li, Sarah E. Maier, Catherine McCarthy, Elly McCausland, Laura Carman McClintock, Adrianna Mirabal, Linh S. Nguy?n, Hazel O’Brien, Anah-Jayne Samuelson, L. M. Schmidt, Katlin Marisol Sweeney-Romero
See other books on: Digital Culture | Feminism & Feminist Theory | Halsall, Alison | Identity | Storyteller
See other titles from The Ohio State University Press
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