edited by Muhammad Zeeshan Shakir and Naeem Ramzan
The Institution of Engineering and Technology, 2021
eISBN: 978-1-78561-983-0 | Cloth: 978-1-78561-982-3

ABOUT THIS BOOK | TOC
ABOUT THIS BOOK
By specializing in a vertical market, companies can better understand their customers and bring more insight to clients in order to become an integral part of their businesses. This approach requires dedicated tools, which is where artificial intelligence (AI) and machine learning (ML) will play a major role. By adopting AI software and services, businesses can create predictive strategies, enhance their capabilities, better interact with customers, and streamline their business processes.