Design a social media strategy, including selecting platforms and devising posting and assessment plans, that fit your organization's mission, audiences, and voice, culminating in not just followers but a community of lifelong supporters and fans. Part of the Trends in Archives Practice series.

Dina Kellams joined the Indiana University Archives in 1999, becoming director in 2015. Her research interests include student life, Indiana University history, and teaching with primary sources. Kellams is a contributing author to Indiana University Bloomington: America's Legacy Campus and the forthcoming Women at Indiana University: Views of the Past and the Future. Kellams's professional affiliations include the Society of American Archivists, the Midwest Archives Conference, and the Society of Indiana Archivists. She earned her master of library science, as well as bachelor of arts degree in English/history, from Indiana University and is an alumnus of the 2010 Archives Leadership Institute.

Jennie Thomas has been with the Rock & Roll Hall of Fame since 2009, becoming director of Archives in 2016. She has a master of library science from the University of Maryland College Park and a master of humanities from Central Michigan University, as well as a bachelor of arts degree in music from Saint Mary's College of Maryland. She is an alumnus of the 2017 Archives Leadership Institute. Thomas is a contributing author to Music Preservation and Archiving Today, Exploring Discovery: The Front Door to a Library's Licensed and Digitized Content, and the third edition of the forthcoming Museum Archives. Her current research focus is on rethinking the intersections between library, archives, and museum workflows and metadata.