This book brings together the insights of theories of management and marketing to give an original view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. Seventeen authors in this collection have recast their data on individual Asian religions and social movements to focus on the way these organizations are managed in an overseas or globalcontext, by examining the structure, organizational culture, management style, leadership principles and marketing strategies of the religious movements they had hitherto studied from the perspective of the sociology of religion, or religious studies. The book examines strategies for global proselytization and outcomes in a variety of local ethnographic contexts, thus contributing to the scholarly work on the ‘glocalization’ of religions.

Dr Wendy Smith, formerly Senior Lecturer in management and Japanese studies at Monash University, is an anthropologist in the fields of management, religion and Asian studies.Dr Hirochika Nakamaki, Director-General of the Suita City Museum, Professor Emeritus, National Museum of Ethnology, Japan, and President of the Senri Foundation, is an anthropologist of Japanese religions, Japanese management and calendar studies.Dr Louella Matsunaga, Senior Lecturer in the Anthropology of Japan, Oxford Brookes University, researches gender in Japanese companies, branding, and Japanese religions outside Japan.Dr Tamasin Ramsay is an applied anthropologist with special expertise in the Brahma Kumaris, a former NGO Representative to the United Nations (New York) for the Brahma Kumaris, and an activist and researcher in the animal liberation movement.

Table of ContentsDedicationPrefaceList of Figures and Tables1. IntroductionWendy Smith, Hirochika Nakamaki Louella Matsunaga, Tamasin RamsaySECTION 1 THEORETICAL APPROACHES 2. Globalization and the Marketing Strategies of Japanese New Religions Abroad with Special Reference to Brazil, Africa and Thailand Peter B. Clarke (1940-2011)3. A Management Perspective on the Mission Strategies and Global Organizational Structure of the Unification Church Yoshihide SakuraiSECTION 2 EMPIRICAL INVESTIGATIONS: EAST ASIAN RELIGIONS4. Post-war Peace Movements: The Historical Background of National and International Religious Cooperation Susumu Shimazono5. The Development of Japanese New Religions in Korea: The Case of the Church of World MessianityHiroshi Iwai6. Falun Gong in Song and DanceBenjamin PennySECTION 3 EMPIRICAL INVESTIGATIONS: SOUTHEAST AND SOUTH ASIAN RELIGIONS7. Asian NRMs are not all Success Stories: The Demise of the Global Dream of Malaysia's ArqamShamsul A.B.8. The Propagation of Thai Theravada Buddhism Overseas: The Case of the Dhammmakaya TempleHidetake Yano 9. Contextualizing the Global: Marketing Pentecostal/Charismatic Christianity in Malaysia and IndonesiaBarbara Watson Andaya10. Spreading Soul Consciousness: Managing and Extending the Global Reach of the Brahma Kumaris World Spiritual University Wendy Smith and Tamasin RamsaySECTION 4 EMPIRICAL INVESTIGATIONS: JAPANESE RELIGIONS IN EUROPE AND THE AMERICAS11. Shin Buddhism (J?do Shinsh?) in Europe: Organizational IssuesLouella Matsunaga12. Eastward Transmission of Buddhism across the Pacific: The Development of Japanese Buddhist Missions in Hawaii and Mainland United StatesTomoe Moriya 13. The Management and Marketing of Tenriky? in its Strategy of Global Expansion - the Case of BrazilMasanobu Yamada14. Transnationalization of Japanese Religions in a Globalized World: Perspectives from Case Studies in BrazilRonan Pereira15. The Significance of Sacred Places in the Proselytization of NRMs: Guarapiranga, a Sacred Place of the Church of World Messianity of BrazilHideaki Matsuoka16. Habitat Segregation and Epidemicalization of Japanese Religions in the AmericasHirochika NakamakiSECTION 5 FUTURE PERSPECTIVES: GLOBALIZING NEW RELIGIONS IN A POSTMODERN WORLD17. Modern New Religions' Responses to Globalization in a Post-Modern WorldNobutaka InoueContributorsReferencesIndex