Batteries are of vital importance for storing intermittent renewable energy for stationary and mobile applications. In order to charge the battery and maintain its capacity, the states of the battery - such as the current charge, safety and health, but also quantities that cannot be measured directly - need to be known to the battery management system. State estimation estimates the electrical state of a system by eliminating inaccuracies and errors from measurement data. Numerous methods and techniques are used for lithium-ion and other batteries. The various battery models seek to simplify the circuitry used in the battery management system.

The social structure of contemporary Korea contains strong echoes of the hierarchical principles and patterns governing stratification in the Chosŏn dynasty (1392–1910): namely, birth and one’s position in the bureaucracy. At the beginning of Korea’s modern era, the bureaucracy continued to exert great influence, but developments undermined, instead of reinforced, aristocratic dominance. Furthermore, these changes elevated the secondary status groups of the Chosŏn dynasty, those who had belonged to hereditary, endogamous tiers of government and society between the aristocracy and the commoners: specialists in foreign languages, law, medicine, and accounting; the clerks who ran local administrative districts; the children and descendants of concubines; the local elites of the northern provinces; and military officials. These groups had languished in subordinate positions in both the bureaucratic and social hierarchies for hundreds of years under an ethos and organization that, based predominantly on family lineage, consigned them to a permanent place below the Chosŏn aristocracy.

As the author shows, the political disruptions of the late nineteenth and early twentieth centuries, however, rewarded talent instead of birth. In turn, these groups’ newfound standing as part of the governing elite allowed them to break into, and often dominate, the cultural, literary, and artistic spheres as well as politics, education, and business.

Blockchain technology is a powerful, cost-effective method for network security. Essentially, it is a decentralized ledger for storing all committed transactions in trustless environments by integrating several core technologies such as cryptographic hash, digital signature and distributed consensus mechanisms.

One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.

Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research.

This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization.

Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.