Compelling and eye-opening, Tactical Inclusion combines original analysis with personal experience to chart advertising’s role in building the all-volunteer military.
During the decades of the 1980s and 1990s, historians of rhetoric, composition, and communication vociferously theorized historiographical motivations and methodologies for writing histories in their fields. After this fertile period of rich, contested, and impassioned theorization, scholars busily undertook the composition of numerous historical works, complicating master narratives and recovering silenced voices and rhetorical practices. Yet, though historians in these fields have gone about the business of writing histories, the discussion of theorization has been quiet. In this welcome volume, fifteen scholars consider, once again, the theory of historiography, asking difficult questions about the purposes and methodologies of writing histories of rhetoric, broadly defined, and questioning what it means, what it should mean, what it could mean to write histories of rhetoric, composition, and communication.
The topics addressed include the privileging of the literary and the textual over material artifacts as prime sources of evidence in the study of classical rhetoric, the use of rhetorical hermeneutics as a methodology for interpreting past practices, the investigation of feminist methodologies that do not fit into the dominant modes of feminist historiographical work and the examination of archives with a queer eye to better construct nondiscriminatory narratives. Contributors also explore the value of approaching historiography through the lenses of jazz improvisation and complexity theory, and the historiographical method of writing the future in ways that refigure our relationships to time and to ourselves.
Consistently thoughtful and carefully argued, these essays successfully revive the discussion of historiography in rhetoric, inspiring fresh avenues of exploration in the field.
This wide-ranging volume gives proper attention to the views on rhetoric and style set forth by British literary figure Thomas De Quincey (1785–1859), whose contributions to the history of rhetoric are often overlooked. Lois Peters Agnew presents an overview of this theorist’s life and provides cultural context for his time and place, with particular emphasis on the significance of his rhetoric as both an alternative strain of rhetorical history and a previously unrealized example of rhetoric’s transformation in nineteenth-century Britain.
Agnew presents an extensive discussion of De Quincey’s ideas on rhetoric, his theory and practice of conversation, his theory of style and its role in achieving rhetoric’s dialogic potential, and his strategic use of humor and irony in such works as Confessions of an English Opium Eater. Synthesizing previous treatments of De Quincey’s rhetoric and connecting his unusual perspectives on language to the biographical details of his life, Agnew helps readers understand his intellectual development while bringing to light the cultural contexts that prompted radical changes in the ways nineteenth-century British intellectuals conceived of the role of language and the imagination in public and private discourse.
Agnew presents an alternative vision of rhetoric that departs from many common assumptions about rhetoric’s civic purpose and offers insights into the topic of rhetoric and technological change. The result is an accessible and thorough explanation of De Quincey’s complex ideas on rhetoric and the first work to fully show the reach of his ideas across multiple texts written during his lifetime.
Trust in Texts: A Different History of Rhetoric challenges the accepted idea of a singular rhetorical tradition poorly maintained from the Athenian Golden Age until the present. Author Susan Miller argues that oratorical rhetoric is but one among many codes that guide the production of texts and proposes that emotion and trust are central to the motives and effects of rhetoric.
This groundbreaking volume makes a case for historical rhetoric as disbursed, formal and informal lessons in persuasion that are codified as crafts that mediate between what is known and unknown in particular rhetorical situations. Traditional, unified histories of rhetoric ignore the extensive historical interactions among discourses—including medicine, drama, lyric poetry, philosophy, oratory, and literary fiction—that have operated from antiquity across cultures that are historically and geographically joined.
Drawing not just on traditional rhetorical works, but also on texts from philosophy and literature, Miller expands the body of works to be considered in the study of rhetoric. As the first book-length study that calls into question the centrality of logos to rhetoric, Trust in Texts will change the way the history of rhetoric is viewed and taught and will be essential to scholars and students of communications, rhetoric, English, classics, and literary studies.
Self-help authors like Tom Peters and Stephen Covey, who have dominated best-seller lists over the last two decades, have exercised increasing influence on political, governmental, and educational organizations. By contrast, the topic of American success books— texts that promise to help readers succeed by retrofitting their identity to meet workplace demands—has been ignored by scholars since the 1980s. John Ramage challenges the neglect of this hugely popular literature and revives a once-lively conversation among eminent critics about the social phenomenon represented in the work of Bruce Barton, Dale Carnegie, and Norman Vincent Peale, among others.
Using literary texts from Don Quixote to Catch-22 to gloss the discussion, Ramage utilizes Kenneth Burke’s rhetorical theory to understand symbolic acts and social issues and brings together earlier commentaries within a new critical framework. He considers the problematic and paradoxical nature of success and examines its meaning in terms of its traditional dialectic partner, happiness. A synopsis of seventeenth- to nineteenth-century forerunners prefaces this analysis in which Ramage links literary code heroes with the activities of twentieth-century business leaders to determine whether, in the search for authenticity, the heroic individual or the corporation is ultimately served.
This comprehensive study chronicles the legitimation of the success book genre, enumerates rhetorical strategies used to win over readers, and supplies the historical context that renders each book’s message timely. After considering some of the dangers of crossing disciplinary borders, as exemplified by Deborah Tannen’s work, Ramage critiques Stanley Fish’s theoretical strictures against this practice, finally summoning academic critics to action with a strong call to exert greater influence within the popular marketplace.
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