Insightfully exploring the crossroads of communications and authoritarianism, Talking Back to the West illuminates how the Erdogan government and its media allies use history, religion, and identity to pursue complementary agendas and tighten the AKP’s grip on power.

Debates about the nature of the Enlightenment date to the eighteenth century, when Imanual Kant himself addressed the question, “What is Enlightenment?” The contributors to this ambitious book offer a paradigm-shifting answer to that now-famous query: Enlightenment is an event in the history of mediation. Enlightenment, they argue, needs to be engaged within the newly broad sense of mediation introduced here—not only oral, visual, written, and printed media, but everything that intervenes, enables, supplements, or is simply in between. 

With essays addressing infrastructure and genres, associational practices and protocols, this volume establishes mediation as the condition of possibility for enlightenment. In so doing, it not only answers Kant’s query; it also poses its own broader question: how would foregrounding mediation change the kinds and areas of inquiry in our own epoch? This Is Enlightenment is a landmark volumewith the polemical force and archival depth to start a conversation that extends across the disciplines that the Enlightenment itself first configured.

Contemporary American media is awash with reality programs, faux documentaries, and user generated content. When did this fixation on real or feigned nonfictionality begin? Tomboys, Pretty Boys, and Outspoken Women argues that its origins can be found in the early 1970s, when American media discovered the entertainment value of documentaries, news programming, and other nonfiction forms. Edward D. Miller challenges preconceptions of the ’60s and ’70s through close readings of key events and important figures in the early 1970s: John Dean’s performance in front of the Senate during the Watergate Hearings; Billie Jean King popularizing tennis by taking on Bobby Riggs in a prime-time match; David Bowie experiencing “outer space” in his tours across America; An American Family and their gay son facing the public’s consternation; and Alison Steele, a female DJ who invited listeners to fly with her at night. Miller explores the early 1970s as a turning point in American culture, with nonfiction media of the time creating new possibilities for expressions of gender and sexuality, and argues that we are living in its aftermath.

In addition to readers attracted to media studies, this book will be of great interest to those involved in LGBT studies, feminism, and queer studies as well as students of contemporary media culture. The aim of the book is to demystify current media trends by providing an analysis of the recent past. Tomboys, Pretty Boys, and Outspoken Women is written for a large audience that extends beyond academia and embraces readers who have an interest in American pop culture and, in particular, the '70s.

The larger-than-life story of Bernarr Macfadden, a bodybuilder who turned his obsession with muscles, celebrity, and confession into a publishing empire that transformed global media.

In True Story, Shanon Fitzpatrick tells the unlikely story of an orphan from the Ozarks who became one of history’s most powerful media moguls. Born in 1868 in Mill Spring, Missouri, Bernarr Macfadden turned to bodybuilding to transform himself from a sickly “boy” into a creature of masculine perfection. He then channeled his passion into the magazine Physical Culture, capitalizing on the wider turn-of-the-century mania for fitness. Macfadden Publications soon become a pioneer in mass media, helping to inaugurate our sensational, confessional, and body-obsessed global marketplace.

With publications like True Story, a magazine purportedly written and edited by its own readers, as well as scores of romance, crime, and fan magazines, Macfadden specialized in titles that targeted women, immigrants, and the working class. Although derided as pulp by critics of the time, Macfadden’s publications were not merely profitable. They were also influential. They championed reader engagement and interactivity long before these were buzzwords in the media industry, breaking down barriers between producers and consumers of culture. At the same time, Macfadden Publications inspired key elements of modern media strategy by privileging rapid production of new content and equally rapid disintegration and reconfiguration of properties in the face of shifting market conditions.

No less than the kings of Hollywood and Madison Avenue, Macfadden was a crucial player in shaping American consumer culture and selling it to the world at large. Though the Macfadden media empire is overlooked today, its legacies are everywhere, from true-crime journalism to celebrity gossip rags and fifteen-minute abs.