Webtoons—a form of comic that are typically published digitally in chapter form—are the latest manifestation of the Korean Wave of popular culture that has increasingly caught on across the globe, especially among youth. Originally distributed via the Internet, they are now increasingly distributed through smartphones to ravenous readers in Korea and around the world.

The rise of webtoons has fundamentally altered the Korean cultural market due to the growth of transmedia storytelling—the flow of a story from the original text to various other media platforms, such as films, television, and digital games—and the convergence of cultural content and digital technologies. Fans can enjoy this content anytime and anywhere, either purely as webtoons or as webtoon-based big-screen culture.

Understanding Korean Webtoon Culture analyzes webtoons through the lens of emerging digital cultures and discusses relevant cultural perspectives by combining two different, yet connected approaches, political economy and cultural studies. The book demonstrates the dynamics between structural forces and textual engagement in global media flows, and it illuminates snack-culture and binge-reading as two new forms of digital culture that webtoon platforms capitalize on to capture people’s shifting media consumption.

Webtoons—a form of comic that are typically published digitally in chapter form—are the latest manifestation of the Korean Wave of popular culture that has increasingly caught on across the globe, especially among youth. Originally distributed via the Internet, they are now increasingly distributed through smartphones to ravenous readers in Korea and around the world.

The rise of webtoons has fundamentally altered the Korean cultural market due to the growth of transmedia storytelling—the flow of a story from the original text to various other media platforms, such as films, television, and digital games—and the convergence of cultural content and digital technologies. Fans can enjoy this content anytime and anywhere, either purely as webtoons or as webtoon-based big-screen culture.

Understanding Korean Webtoon Culture analyzes webtoons through the lens of emerging digital cultures and discusses relevant cultural perspectives by combining two different, yet connected approaches, political economy and cultural studies. The book demonstrates the dynamics between structural forces and textual engagement in global media flows, and it illuminates snack-culture and binge-reading as two new forms of digital culture that webtoon platforms capitalize on to capture people’s shifting media consumption.

How users experience and influence technological change—when so much of that change feels out of our control

Every day, we casually employ one of the most complex tools ever created, using it to read the news, plan our day, and connect with friends. In A User’s Guide to the Age of Tech, Grant Wythoff investigates the process by which now-ubiquitous technologies like our phones become integrated into our lives, showing how the “gadget” stage—before devices are widely adopted—opens the door for users to co-create these technologies and adapt them toward unexpected ends. 

In this elegant, approachable work, Wythoff offers a view of how users make new technology their own, subverting dominant power structures and imagining uses never intended by their creators. Rooted in a detailed look into the history of technique (focusing on how we do things with tools rather than the tools themselves), A User’s Guide to the Age of Tech proceeds to complicate, and influence, discussion of subjects like the digital divide and AI.

Drawing on a range of sources, including novels, patents, and newspapers, Wythoff explores the vernacular philosophies that have emerged from users and their diverse, everyday practices, bringing down to earth the conversation about digital titans, away from the abstracted domains of server farms and algorithms. Lodging a passionate argument that we know ourselves better than the data brokers who appear to wield influence over our psyches, Wythoff invites readers (and tech users) to imagine their own digital technique, acknowledge their vast expertise, and see its immense value.

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