Let's face it--it's a tough economic world today and there's cutthroat competition. Dive into Adubato's book and get ready to turn a powerful page in life.
Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding--first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding.
So, what's really in this book for you? Adubato profiles the brands of more than thirty people and companies and skillfully analyzes and dissects their strategies. His sage advice and on-target approach will help readers who:
On January 2, 1932, near Springfield, Missouri, ten poorly armed law enforcement officers set out to arrest two local farm boys for auto theft. A few minutes later, six of the officers lay dead and three were wounded, setting a record that stands to this day for the greatest number of police officers killed in one incident in the history of the United States. This is the story of how it happened and of the unlikely people whose lives were forever changed.
The two killers, Jennings and Harry Young, were from a peaceful, tiny community named Brookline in central Greene County, Missouri. The "massacre" itself took place at the quiet orderly farm home of the J. D. Young family. Paul and Mary Barrett trace the personalities of those involved in the incident, describe the events of the fateful day, and examine the aftermath of the killings, detailing what was called "the greatest man hunt in the history of Texas," which culminated in the brothers' deaths in Houston.
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